Mumbai, India – MediaCom, the media agency by media investment company GroupM, has appointed two new key senior talents to strengthen its core leadership team in India.
The new hires are Shekhar Sharma, the new North and East managing partner, and Averill Sequeira, the new chief product officer.
Sharma has previously worked as the vice president for digital platforms and services at GroupM, where he has been instrumental in spearheading a digital-first approach for brands varying from global to large Indian conglomerates and mid-sized businesses. He has also been an accomplished integrated marketing professional with experience in managing large media investments from global clients to large Indian conglomerates across different vertical
Sharma brings with him over 25 years of diversified experience in the media and marketing industry. His expertise ranges from crafting media strategies, bringing in an insights-based approach to sharpen the strategic planning and deliver ROI for clients. In his new role, Sharma will be responsible for the team’s offices, clients, and growth.
Meanwhile, Sequeira was a GroupM alumnus, with over 18 years of experience across the media, communications, and consulting industry. She specializes in data, digital media, and strategy, as well as creativity. Her formative years were spent in developing audience insight tools and specializing in marketing ROI/ econometric modeling.
In her new role, Sequeira will be leading ‘Seeing the Bigger Picture’, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity, which was successfully soft-launched in the US and Australia, and is now ready to roll out to the rest of the world.
Commenting on the appointments, Navin Khemka, the chief executive officer of MediaCom South Asia, said that as the media landscape continues to accelerate and evolve, they want to build on the strong track record of helping brands build campaigns that deliver results.
“Today brands want to communicate quickly and effectively, and we believe that together with our new appointments, we will be able to deliver more powerful work for our clients. With having Shekhar and Averill as a part of our team, I am convinced that they’re uniquely positioned to successfully drive the company and are here to put their best foot forward towards offering the best solution to our clients and strengthening our portfolio,” added Khemka.