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Marketing Featured ANZ

Design festival firm Semi Permanent launches creative services agency, SP Brand Studio

Australia – Semi Permanent, the creativity and design festival firm based in Australia, has officially launched today its creative services and experience design agency, SP Brand Studio.

SP Brand Studio aims to bring together innovative brands and creative audiences through the lens of contemporary culture, and physical and digital experience design.

The new creative agency will be offering services in strategy, creative, and curation, as well as omnichannel production. It will also be tapping its network of global talent to deliver first-to-market concepts and ideas for partners and owned IP, driving cultural connection, audience engagement, and relevance for modern brands in the luxury, lifestyle, design, and technology sectors.

Murray Bell, Semi Permanent’s founder and CEO, believes that after nearly 20 years of creating well-attended events across the globe as well as online, Semi Permanent is uniquely placed to share its success with the brand partners.

“We know that an experience has the profound ability to directly connect with and immerse an audience in a brand’s story, and never before has that level of cut-through been necessary for gaining a competitive advantage,” said Bell.

The founding clients of SP Brand Studio are KPMG, Microsoft, Heaps Normal, and Perion, as well as Sea Forest, who join ongoing retainer accounts Rare with Google and Highsnobiety.

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Marketing Featured South Asia

Brand and experience agency VMLY&R in India names new EVP of experience design

Mumbai, India – Global brand and customer experience agency VMLY&R in India has recently appointed Payal Vaidya as its new executive vice president of experience design.

Vaidya brings with her 19 years of global experience in transforming brands and businesses through collaborative leadership and problem-solving skills across India, APAC, and the US markets. Prior to joining VMLY&R, she co-founded the management consulting firm The Thinking Hats Innovation in New York City, which focuses on launching, sustaining, and innovating with brands on their experiences, products, and services.

Furthermore, Vaidya has also worked with various marketing agencies and consultancies like Ogilvy, Grey, and Publicis. She has helped start-ups, not for profits, and Fortune 500 companies like P&G, L’Oréal, and Unilever, as well as Tata, and Lowe’s, among others.

In her new role at VMLY&R, Vaidya will be a part of the senior leadership council, leading the customer experience design vertical, and will be responsible for evangelizing design thinking and customer-first experiences within the agency and with clients.

Commenting on her appointment, Vaidya said that she is thrilled to join the agency and help transform brands and businesses to create phenomenal experiences through creativity, problem-solving, and collaboration. 

“It’s exciting to see the human-centered design approach permeate through agencies and brands alike, and I look forward to building on VMLY&R’s existing practice to allow us to truly put the customer at the center for every client,” said Vaidya.

Meanwhile, VMLY&R India’s CEO Anil Nair commented, “In our journey to becoming a complete marketing partner to our brands, we have been evolving our Customer Experience practice. For that precise reason, we are happy to have Payal on board to evangelize the importance of customer strategy and partner brands on the delivery of elevated experiences for their consumers.”