Vietnam – Bitget, a global cryptocurrency exchange and web3 company, is encouraging its users to make smarter decisions in its latest campaign with Vantage Pictures.
The ‘Trade Smarter’ campaign infuses humorous elements, veering away from the usual high-stakes tone of financial advertising. It aims to provide a sense of fun and relatability in crypto trading.
The campaign comprises of four films directed by Paul Moore and filmed in Bangkok. Each film shows humorous scenes where characters are encouraged to think outside the box to get significant rewards. It offers a fresh approach to how viewers can perceive crypto trading.
The campaign is set to be released globally throughout 2024.
“When we set out to make these films, the idea was to keep it fun and light but still impactful. Trading, like life, is about making smart moves, and we wanted to show that in a way that’s engaging and relatable. We hope that sense of fun truly connects with people,” Moore commented.
“This campaign is all about human moments—those small, relatable situations where a smart decision can make all the difference. The humour comes from real life. We didn’t just want to talk about smart trading; we wanted to show how trading can be incorporated into daily life,” Vugar Usi Zade, chief operating officer of Bitget, said.
