Australia – Basketball Australia (BA) has recently appointed Jo Juler, former head of marketing of Tennis Australia, to be its new executive general manager for marketing, communications, and digital.
Juler brings with her more than 20 years of experience in the marketing industry. She also has a wealth of executive-level experience at high-profile international and domestic sporting bodies, including Tennis Australia, Melbourne and Olympic Parks, and Melbourne Football Club. In her new role, Juler will be leading the governing body’s marketing, communications, and digital team, working with internal and external stakeholders to drive BA’s growth agenda as identified in the organization’s new four-year strategic plan.
According to Carolyn Campbell, the interim CEO of Basketball Australia, they are delighted to welcome Juler to the organization, as her appointment is truly important for Basketball Australia.
Campbell believes that Juler will bring an enormous amount of industry experience to Basketball Australia, where she has a strong record of delivering outstanding results and joins the organization at an exciting time for the sport.
“As a sport and as an organization, we have a huge amount of untapped potential which is reflected in our new strategic plan, and we are thrilled to have Jo on board to support the implementation and delivery of this strategy,” said Campbell.