Jakarta, Indonesia–B-Quik Indonesia has joined forces with creative digital agency Lion & Lion to drive an extensive brand marketing campaign in Indonesia.
In this new partnership, Lion & Lion’s remit is to enhance B-Quik Indonesia’s brand visibility, attract new customers, and bolster market presence for the car service and maintenance centre.
The challenge for the agency is to create a campaign that will overcome negative perceptions associated with the dreaded car workshop service experience. Building on this, Lion & Lion made the ‘Ini Baru Bengkel’ campaign for B-Quik Indonesia.
The campaign aims to educate Indonesian audiences about a new standard of car workshops, utilising engaging content across various platforms including TV and digital video, radio, influencer collaborations, out-of-home (OOH) advertising, social media, search engine optimisation (SEO), search engine marketing (SEM), and publisher display.
David Tay, regional managing director at Lion & Lion, shared, “This partnership marks a significant milestone for us. Through our unique borderless agency model, we were able to draw from our best talents and insights across markets to deliver an integrated, sustained market plan for B-Quik Indonesia.”
Cheelip Ong, regional chief creative officer at Lion & Lion, added, “At Lion & Lion, our cross-market team of functional experts is at the core of our ability to deliver strategic creative solutions for our clients. This partnership with B-Quik Indonesia allows us to combine the best integrated thinking and execution from our diverse teams in Indonesia, Malaysia, and Singapore to elevate the level of brand storytelling and brand actions. We are excited about this new account win and are committed to leveraging our collective expertise to set a new standard in automotive service branding for B-Quik in Indonesia.”
Meanwhile, Vincent Goettsch, managing director at B-Quik Indonesia, said, “Not many people enjoy buying new tyres for their cars or having their regular services done. At B-Quik, we understand this very well and therefore continue to look for enhancements to the customer experience in our stores. Communication is a key element for our customers’ experience, both inside and outside the B-Quik stores. For external communications, B-Quik looked for a partner in Indonesia that shares our values and understanding of our customers and found this partner in Lion & Lion.”
