Kuala Lumpur, Malaysia – Within half a year since its establishment, Lion & Lion’s in-house film & content studio has unveiled its showreel to showcase its growth as an emerging studio and highlight its creative endeavours.
The showreel not only demonstrates the team’s proficiency in film production, motion graphics and content creation, but also offers a peek into the behind-the-scenes creative process driving projects for its growing domestic, regional and global client portfolio.
The showreel takes viewers on a visual exploration of the studio’s portfolio, revealing their process of revitalising brands and crafting engaging narratives. With a dedication to evoking emotions, purpose and engagement, each work underscores the team’s commitment to excellence.
Cheelip Ong, regional chief creative officer at Lion & Lion, said, “We’re thrilled to unveil our showreel, a testament to our team’s expansive capabilities across film, content and production. In less than six months, we’ve been entrusted to work on nine different brands, a positive indication of market demand and client trust.”
“We’re immensely thankful for this enormous proof of market validation. With our in-house team of filmmakers working hand-in-hand with our creative experts, we’re poised to deliver cutting-edge film content designed for the digital age,” he added.
Under Ong’s vision and direction, the team has grown to add more capabilities such as motion graphics, scriptwriting, brand narratives and rebranding initiatives for clients spanning domestic, regional and global across industries such as FMCG, insurance and fintech.
Meanwhile, Chien Chiang, managing director of Kodak Lens, Signet Armorlite AMERA, mentioned, “With a clear understanding of our industry and category challenges, and with our target audience segments in mind, Lion & Lion’s strategic vision and out-of-the-box ideas provide cost efficiency in bringing creative and production cost under one roof.”
Lastly, speaking on the studio’s performance, Carrie Leong, assistant manager, corporate marketing & loyalty program at Tropicana Corporation Berhad, commented, “Lion & Lion’s Film & Content Studio consistently delivers quality content with new and fresh video directions and editing treatment.”
