Singapore – B2B full-service marketing agency Green Hat has announced its expansion to Singapore with a new office and the appointment of Shawn Low as the new Singapore director to spearhead the agency’s growth across APAC.
Green Hat’s expansion to Singapore comes as more of its global clients seek representation in the APAC region.
As part of BBN International, a global network of 30 B2B agencies, this expansion allows Green Hat to provide the group with greater APAC coverage and, at the same time,the agency can provide its clients with global support through the BBN agency network.
Among the agency’s current clients are Nestlé Professional, Korn Ferry, NEXTDC, and Workday.
Meanwhile, leading the agency’s APAC growth is the newly appointed Singapore director, Low, who will also take on the additional role of global account director for Green Hat’s long-term client, Korn Ferry.
A former head of content and social for Australasia in Green Hat, Low is a multi-channel digital native who has worked in start-ups, B2B, and B2C in Australia, London, Singapore, and APAC.
He re-joins Green Hat after nearly three years of serving as head of social and digital at Grey Group Singapore, part of WPP. Low has also held leadership roles at King Content and Immedia in Singapore.
Stuart Jaffray, managing director at Green Hat, said, “Singapore is a key part of Green Hat’s growth plan, with an increasing need from our client portfolio for us to have talent on the ground in the market. It’s great to be able to welcome Shawn back to Green Hat to lead our expansion in the region. He knows Green Hat well and has great connections in the Singapore market.”
Also speaking on his appointment, Low shared, “Singapore’s the APAC hub for many global businesses and clients. Green Hat’s proposition is to help our clients rethink B2B to implement effective account-based marketing (ABM) programs, conduct strategic work that builds key brand and messaging frameworks, and develop robust content strategy and demand generation programs – there’s collectively so much experience we can bring to the table. I’m excited to be delivering and implementing best-practice B2B marketing for our APAC clients.”
