Australia — Australia Post is strengthening its marketing capabilities through a new media agency of record, Accenture Song, as the organisation looks to leverage artificial intelligence (AI), data and technology to deliver more effective communications and marketing performance.
Under the new agreement, Accenture Song will lead media strategy, planning, activation and performance, helping Australia Post enhance customer engagement across the country through AI-enabled media solutions and data-driven decision-making.
The appointment reflects Australia Post’s ongoing investment in modernising its marketing function, with a focus on delivering more relevant and personalised experiences for customers while improving business outcomes.
Aimee Dixon, Marketing General Manager at Australia Post shared that Accenture Song’s “strategic media thinking, capability across AI-led innovation, data and technology, and clear focus on performance” made it a standout choice: “We look forward to working together to deliver stronger customer connection and measurable business outcomes.”
Melissa Fein, Media Managing Director at Accenture Song said the agency is proud to be appointed as its media agency partner to bring together “strategy, data and technology.”
“We look forward to partnering with Aimee and her team to deliver media solutions that bring together strategy, data and technology in support of Australia Post’s next phase of growth,” concluded Fein.
