Marketing Featured ANZ

Australia Post launches new ‘Delivering like never before’ brand campaign

Australia — Australia Post has launched its latest brand campaign that highlights the shift in how Aussies are living, working, sending and receiving parcels, and reinforces how Australia Post supports them by delivering like never before. The campaign was done in collaboration with the ad agency The Monkeys.

The TVC, entitled ‘Delivering like never before’, follows campaign hero Terry the Postie, and his interactions with his customers on his local route, including families, small businesses and an aspiring garage band. Terry has an uncanny ability to save the day – on more than one occasion. 

Amber Collins, CMO of Australia Post, said that after the challenges of COVID where Australia Post continued to provide the essential service to its customers and communities, the new campaign highlights the integral and ever-changing role Australia Post plays in delivering for Australia. 

“We’ve invested $1 billion into our network, enhancing the customer experience at our Post Offices, deploying one of Australia’s largest fleet of electric delivery vehicles and we now have over four million customers using the Australia Post app to track and manage their deliveries,” Collins said. 

Meanwhile, Paul McMillan, CEO of The Monkeys, shared, “Australia Post is on our streets every day. It’s part of the fabric of Aussie communities. Our latest campaign shows the way Australia Post is changing to help Aussies from all walks of life.” 

The integrated campaign launched with a 45-second TVC during The Voice Grand Final, Masterchef Australia and Celebrity Apprentice. The campaign will run until July across TV, out-of-home, online video, radio, social, digital, press and in-store.