USA – David Droga will step down as chief executive officer of Accenture Song at the end of the fiscal year, transitioning to a broader strategic role as vice chair of Accenture, the company announced.
The move marks a significant chapter in the career of one of the most influential creative leaders of the 21st century. Known for redefining the intersection of creativity and business, Droga will now focus on shaping Accenture’s global direction beyond day-to-day operations.
Droga took the helm of what was then Accenture Interactive in 2021, leading its transformation into Accenture Song—consolidating over 40 acquisitions into a unified brand and implementing a connected operating model that integrated creativity, technology, design, AI, strategy, and data. Under his leadership, Song grew from $12.5 billion to $19 billion in annual revenue and became the world’s largest tech-powered creative company.
“David Droga has long been a singular force and a once-in-a-generation creative leader and business builder, and he has lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song,” said Julie Sweet, chair and CEO of Accenture.
“He brings humanity, imagination, clarity, and confidence to everything he touches and helps redefine how businesses grow and connect. His brilliance is matched only by his generosity, integrity, and belief in others. As Accenture’s vice chair, his legacy and impact will continue for our people, our work, and our purpose,” she added.
During Droga’s tenure, Accenture Song’s work earned widespread recognition, including multiple Cannes Lions Grand Prix, I-COM Data Creativity Awards, Red Dot Design Awards, Webbys, and its first Emmy.
Droga’s influence on the industry predates Accenture. As founder of the acclaimed agency Droga5, he helped shape modern advertising with campaigns for The New York Times, the British Army, Meta, UNICEF, JPMorgan Chase, and many others. Following Accenture’s acquisition of Droga5 in 2019, the agency became a foundational part of Accenture Song’s creative engine.
Reflecting on his transition, Droga said, “It has been a privilege to be part of so many missions and cultures around the world. With such extraordinary leadership in place, it felt like the right time. I could not be more confident that Ndidi, Sean, and Nick will continue building on Song’s legacy of innovation, creativity, and performance. I am also deeply grateful for Julie Sweet’s trust, our partnership, and what will be an enduring friendship.”
He continued, “I honestly could not be more grateful for my career and the opportunities I’ve had. The people who believed in me, the talent I’ve worked alongside, the clients we’ve served, the trust, the ambition, the camaraderie – it’s all part of me. After 30-plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that but also to contribute in new ways. I am also excited to spend more time suffixing: thinking, daydreaming, advising, investing, giving, mentoring, exploring, learning, playing, appreciating, family-ing, sleeping-in-ing.”
As part of the major leadership transition, Ndidi Oteh will become the new Accenture Song CEO, effective September 1, 2025.
Oteh, currently the Accenture Song Americas lead, joined the company in 2011 and has worked closely with several Fortune 500 companies, overseeing digital transformation initiatives and consumer growth strategies. As part of the leadership transition, she will also join Accenture’s Global Management Committee (GMC).
Nick Law will also join the GMC as he takes on the role of Song’s creative strategist and experience lead. Law has long been regarded as a prominent figure in global design and creative leadership.
