Singapore – Audi Singapore has joined forces with Burnt Ends Hospitality Group to launch the ‘Audi X Burnt Ends Bakery’ at the Audi House of Progress in Cross Street Exchange. The new bakery will serve a curated selection of German-inspired pastries and baked goods.
Led by chef-owner Dave Pynt, ‘Audi X Burnt Ends Bakery’ will offer a mix of classic favourites and reimagined German-inspired dishes with Burnt Ends’ unique twist. The menu, drawing from Audi’s German heritage, will feature sweet and savoury items like Bavarian beer-battered waffles, pretzels, and a fresh take on the iconic currywurst.
Complementing the bakery’s menu is a rich coffee program featuring Burnt Ends Bakery’s signature Slayer’s Blend, alongside an interactive brew bar offering a new selection of signature drinks.
Audi Singapore and Burnt Ends also collaborated with Emma Maxwell Designs and Steven Leach Group to create the decor for Audi X Burnt Ends Bakery, which features Audi-inspired motifs, including the brand’s iconic rings, while preserving the bold visual and design identity of Burnt Ends Bakery.
The all-day dining experience at the new bakery brings reinvented classics to a casual setting, seamlessly blending Audi’s heritage with the culinary expertise of Burnt Ends.
“Audi is a remarkable brand, known for its innovation and attention to detail, and the House of Progress is the ideal setting. Adding Burnt Ends Bakery to the space brings fresh energy and redefines and transforms the way people experience a car showroom, highlighting both Audi’s forward-thinking approach and our commitment to creating something memorable. Together, we’re turning the showroom into a lively destination that offers a unique experience for everyone who walks through the doors,” said Dave Pynt, chef-owner of Burnt Ends Hospitality Group.
Audi Singapore’s collaboration with Burnt Ends Hospitality Group is driven by a shared commitment to innovation, craftsmanship, and quality. Burnt Ends Hospitality Group, known for its acclaimed modern barbecue restaurant celebrated for bold flavours and artisanal fire cooking, perfectly aligns with Audi’s core motto, Vorsprung durch Technik—progress through innovation.
Markus Schuster, managing director at Audi Singapore, shared, “We are excited to be able to collaborate with Burnt Ends Hospitality Group to create compelling new experiences for potential and existing Audi customers. Ultimately, the Audi House of Progress Singapore and Audi X Burnt Ends Bakery aim to bring the Audi experience to customers through showcasing Audi’s culture and innovation and elevating Audi beyond just a car brand.”
Audi X Burnt Ends Bakery will open to the public in early 2025, with exclusive discounts for Audi owners. Audi Singapore and Burnt Ends’ parent company, Unlisted Collection, are exploring future collaborations and events, tapping into the broader luxury dining network.
