Singapore – The Ascott Limited, the lodging business unit under CapitaLand Investment, announced the launch of ‘Ascott Unlimited’, a year-long medley of initiatives to mark its ambitions to break new ground as it celebrates 40 years in hospitality service.
This launch signifies a new era for Ascott, as the hospitality company navigates a future of unlimited possibilities against a backdrop of global change and evolving perspectives of travel.
Aiming to transcend traditional limits, Ascott embarks on a transformative journey to go ‘unlimited’ for its guests, owners, partners, and associates.
Going on this route, Ascott promises unlimited opportunities by delivering enhanced value to owners and investors, while providing career growth opportunities for associates, as well as allowing for unlimited choices, with a myriad of stay experiences for guests, whatever the purpose of travel and wherever the destinations may be.
Additionally, Ascott also offers owners with a flex-hybrid hotel-in-residence model that allows for a flexible and free stay, whilst committing to a culture of care and hospitality, backed by a spirit of innovation to do good in the future of travel.
Commemorating this milestone, a campaign microsite features the latest updates on events, offers and happenings that guests may enjoy or participate in. An interactive game also allows guests to put their knowledge on Ascott to the test, with a chance to win stay vouchers and reward points to unleash their wanderlust.
Talking about the campaign, Kevin Goh, chief executive officer for Ascott and CLI Lodging, said, “2024 will be our launchpad – one that will propel Ascott into an era of greater ambition, as we go unlimited. Unlimited with enhanced value for our owners, unlimited with myriad experiences for our guests, and unlimited with growth opportunities for our associates.”
Meanwhile, Tan Bee Leng, chief commercial officer at Ascott, commented, As we go Unlimited, we are excited to be launching initiatives that have been curated to deliver one-of-a-kind stay experiences for our guests. This will be exemplified in everything we do – from free night stays and complimentary membership tier upgrades to signature experiences and programmes unique to each brand. All to ensure our guests unlock a gateway to unlimited possibilities, wherever they are in the world.”
