Singapore – The Ascott Limited has announced the partnership between its Citadines brand and subscription service ClassPass to promote an active lifestyle for its guests. It is part of Citadines’ brand signature activ∞, launched in 2022, which encourages guests to adopt an active lifestyle.
The partnership aims to provide customers with exclusive access to ClassPass’s extensive network of fitness studios, gyms, and wellness experiences.
Under the partnership, Citadines’ guests and members of the loyalty program Ascott Star Rewards (ASR) will receive benefits. From Oct. 15 to Dec. 14, 2024, new ClassPass members in Asia Pacific, France, and the United Kingdom will receive a complimentary one-month membership. In China, the campaign offers ASR members discount codes and a 75% discount on their first stay at participating ASR properties.
Through the campaign, more Citadines properties across the Asia-Pacific region will be added to the ClassPass app. This will allow ClassPass members to book fitness facilities like pools and gyms within these properties.
Ascott’s activ∞ Unlimited campaign offers a range of fitness initiatives at Citadines properties worldwide. Under the campaign, each Citadines property offers tailored amenities and signature programs to cater to the specific needs of guests in each city.
Tan Bee Leng, chief commercial officer at Ascott, said, “In line with its brand tagline ‘For the Love of Cities’, Citadines aims to delight guests by showcasing the best of urban living and inspiring them to live, work and play in infinite ways through curated, unique stay experiences. As Ascott celebrates 40 years of hospitality in 2024 with our ‘Ascott Unlimited’ campaign, we are excited to announce this inaugural global brand partnership between Citadines and ClassPass to promote ‘activ∞ Unlimited’.”
“This significant partnership underscores the strong ambitions of both brands, aimed at encouraging an active lifestyle by providing our guests and loyalty members with essential amenities and programmes conveniently accessible at their fingertips. It is a testament to Ascott’s commitment to continually enhancing and evolving our brand experiences. Ascott will continue to go ‘unlimited’ for our guests, empowering them to unlock a future of unlimited possibilities,” Leng added.
