Kuala Lumpur, Malaysia – In an effort to create a revolutionary platform for outdoor advertising, pioneering car cleaning products company Armor All has recently partnered with global communications network Havas Malaysia.
This combined effort is set to leverage the use of abandoned cars as a medium to showcase the effectiveness of Armor All’s cleaning products. With Malaysia’s cars being neglected on several roadsides in the country, this particular campaign allows the restoration and renovation of the appearance of the abandoned vehicles.
Results of the project then observed that revival of the products was effective, with each of the vehicles displaying a vibrant orange sticker that says, ‘Ride Revived by Armour All.’ These stickers were positioned deliberately in the window showing the view of the car’s original condition. This created a compelling visual and drew attention to the transformation.
Following this campaign, Aaron Abner Ang, head of marketing for Malaysia, Singapore and Indonesia at Energizer Holdings Inc., said, “Armor All has always been committed to delivering innovative and effective cleaning solutions to car owners. While our products enjoy broad visibility through our retail partners, we sought a medium that would unequivocally prove the efficacy of our products. The use of tangible evidence proved to be an effective way to achieve this goal. Additionally, these revived cars offer us a unique opportunity to raise awareness and bolster our brand’s credibility.”
“We are grateful for Havas’s dedication to the campaign. The creativity and proactive approach from the Havas team have made this collaboration a truly inspiring journey,” he added.
Meanwhile, Donevan Chew, chief creative officer at Havas Malaysia shared, “Armor All equips car owners with all the tools needed to achieve a professionally cleaned look. We believe that there’s no better way to convince car owners of the efficacy of their products than by showcasing the results right before their eyes. The use of old, abandoned cars helps to amplify and dramatise the efficacy of Armor All’s products.”
