Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing East Asia
No posts found

Apple spotlights student innovation in Japan with launch of ‘Mac for Students’ campaign

by Aliza Carmona

-

January 2, 2025

Japan – Apple, in partnership with TBWA\Media Arts Lab Tokyo, has unveiled its latest campaign celebrating the remarkable creativity and innovation of Japanese university students, spotlighting their achievements through dynamic extracurricular groups.

Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.” These student-led teams are breaking new ground in fields such as hybrid rocket engineering, stop-motion animation, game development, and sports analytics.

The campaign showcases how Mac and iPhone empower students to bring bold ideas to life and collaborate creatively. Whether mastering engineering with Fusion 360, crafting art with Adobe Creative Suite, or analysing sports with SPLYZA Teams, Apple’s new campaign spotlights Mac as the ultimate tool for innovation across disciplines.

Directed by Koichi Tokuhira, the campaign spotlights four university circles: SARD from Muroran Institute of Technology (Hybrid Rocket Engineering), studioJACA from Tama Art University (Stop-Motion Animation), freshmeeeeeeen from Osaka Electro-Communication University (Game Development), and ULTIMATES, the Women’s Lacrosse Team from Rikkyo University (Sports Analytics).

The campaign features students sharing their stories, showcasing how they achieved groundbreaking work with Mac. It debuts on January 2 during the Hakone Ekiden broadcast, a historic New Year’s marathon relay symbolising the teamwork and determination that

Related Tags Apple Campaign Japan TBWA\Media Arts Lab Tokyo Mac for Students
Share this article

Related Articles

View All
apple-iphone-Indonesia-investment
Marketing Southeast Asia
Apple proposes US$100m investment to overturn iPhone 16 sales ban in Indonesia
November 19, 2024
By Aliza Carmona
Indonesia asks Google, Apple to block Temu, citing protecting SMEs
Platforms Southeast Asia
Indonesia asks Google, Apple to block Temu, citing protecting SMEs
October 16, 2024
By Teddy Cambosa
Apple Malaysia
Marketing Southeast Asia
Apple to open inaugural store in Malaysia, expands presence in Asia
June 3, 2024
By MARKETECH APAC
Apple to invest $250m in growing SG campus at Ang Mo Kio
Marketing Southeast Asia
Apple to invest $250m in growing SG campus at Ang Mo Kio
April 22, 2024
By Teddy Cambosa
MARKETECH-PHOTOS
Marketing Featured Southeast Asia
TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY
April 19, 2024
By Aliza Carmona
Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
Marketing East Asia
Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
March 11, 2024
By Teddy Cambosa
No posts found

Featured Articles

View All
(NEW) WN 2025 PH_Hero Image (2)
Marketing Featured Southeast Asia
MARKETECH APAC continues tradition with ‘What’s NEXT in Marketing’ conference in the Philippines to spotlight emerging trends
December 10, 2024
By Aliza Carmona
Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Marketing Featured Global
Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
November 28, 2024
By Fatima Baduria
WN 2025 SG_Hero Image 2 (1)
Marketing Featured Southeast Asia
MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
November 11, 2024
By Aliza Carmona
Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Marketing Featured APAC
Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
October 24, 2024
By Teddy Cambosa
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
Technology Featured Global
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
October 24, 2024
By Fatima Baduria
EW Launch Article_Feature Image
Marketing Technology Featured APAC
Empowered Women Awards returns to spotlight women transforming the marketing, tech space
October 22, 2024
By Aliza Carmona
No posts found

Most Recent Articles

paramount wpp media cut off
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
Aliza Carmona
No posts found
Vero boosts influencer marketing in PH with new appointment
June 4, 2025
Fatima Baduria
Australian brands struggle to harness martech and data amidst AI disruption
June 4, 2025
Teddy Cambosa
Singaporeans eye more trips in 2025 while battling cost concerns: report
June 4, 2025
Fatima Baduria
Broadsign launches automated in-advance DOOH buying to streamline OOH transactions
June 4, 2025
Aliza Carmona
Bushells returns to its roots in heritage-focused relaunch campaign by Think HQ
June 4, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin