Singapore – Global brand Anytime Fitness delivers a wake-up call with its latest campaign, “Real Life Never Stops. Anytime Starts Now,” designed to inspire individuals to prioritise their health regardless of how busy life gets.
Anytime Fitness’ new campaign aims to highlight the critical importance of fitness in our everyday lives, emphasising that health and wellness are essential needs, not mere wants.
The campaign film inspires audiences to take action by creatively showcasing individuals from diverse backgrounds—youths, newlyweds, and parents—demonstrating how physical exercise seamlessly integrates into their daily routines.
To drive the campaign forward, Anytime Fitness will offer promotions including reduced membership fees, waived joining fees, and referral incentives, all aimed at encouraging and supporting individuals to start their fitness journeys.
Mark De Joya, chief operating officer at Anytime Fitness Asia, shared, “Together, our message is clear. This campaign highlights the crucial role regular exercise plays in enhancing our everyday lives because, remember, life is better when you train for it, and Anytime Fitness is here to support you on this journey.”
Anytime Fitness has over 5,500 locations worldwide across 42 countries. In Singapore alone, the global fitness brand has opened 111 clubs and expects to surpass 125 by the end of 2025.
