Philippines – TIA’M, a South Korea-based skincare brand, has appointed AnyMind Group, a BPaaS company specialising in marketing and digital transformation, as its exclusive distributor in the Philippines.
TIA’M’s products are currently distributed globally across North and South America, Asia, Europe, Africa, and Oceania. Through this partnership, the skincare brand will leverage AnyMind Group’s full suite of e-commerce and marketing solutions to accelerate its expansion into the Philippine market.
The brand will utilise AnyX for seamless e-commerce management, AnyLogi for efficient inventory and logistics control, AnyChat for enhanced conversational commerce and customer engagement, and AnyTag for strategic influencer marketing. Additionally, TIA’M will benefit from AnyMind’s in-market consulting and operations teams, which will enhance its cross-border expansion and streamline importation processes.
Wonyoung Ryu, CEO of Fireworks Co., Ltd. (behind the TIA’M brand), said, “We are delighted to collaborate with AnyMind Group, a company with significant strengths in brand commerce and partner growth, as we venture into the highly promising beauty market in the Philippines. TIA’M continues to possess untapped potential in the domestic and overseas K-Beauty industry, with our niche in skincare products containing vitamin ingredients, and we have doubled our business every year. We sincerely appreciate AnyMind Group for recognising our strengths, and we are committed to providing our utmost support to establish TIA’M as a competitive brand in the beauty market in the Philippines.
Ted Kim, country manager of Korea at AnyMind Group, added, “Our BPaaS model enables us to create incremental and agile value for TIA’M across their business process through the data-driven optimisation of e-commerce, international distribution, marketing, and more, ultimately creating a more borderless world for enterprises and consumers. The Philippines represents an unprecedented opportunity for TIA’M to tap on a growing domestic demand for quality skincare products, and we will continue to open up new avenues for TIA’M to grow.”
