Singapore – Anker Innovations, a mobile charging and consumer electronics company, has launched its latest campaign to ‘charge up’ Southeast Asia.
Using augmented reality (AR) and computer-generated imagery (CGI), Anker revitalises iconic landmarks across SEA. The campaign aims to showcase Anker’s charging solutions and technology.
The company’s latest charging lineup, the Anker Prime Series, is at the heart of the campaign. The series offers a multi-device fast-charging solution, integrating intelligence and interaction.
‘Charge Up, SEA!’ is set to illuminate Singapore, Malaysia, the Philippines, Indonesia, and Vietnam. An on-ground AR experience will be available in Singapore and Malaysia, while CGI videos will roll out in the remaining SEA markets.
In Singapore, visitors of Jewel Changi Airport can scan a QR code to enter a cyber-inspired world featuring the iconic rain vortex. While Anker’s desktop charger serves as the central point of interaction, its other products are also highlighted through interactive emojis.
At the same venue, Anker is hosting a ‘Prime of Charging’ experience at their pop-up store until March 5. Besides engaging with the AR experience, customers can also receive exclusive gifts. The event is also available online through Shopee.
“At Anker, our mission is to ignite possibilities through ultimate innovation. We’ve not only created products that lead the industry in performance but also ones that fundamentally change the way people engage with power. This campaign reflects our vision of an interconnected world where innovation enhances the everyday lives of Southeast Asia consumers,” Leon Wu, general manager of Southeast Asia at Anker Innovations, said.
