Singapore – Anime, the popular form of Japanese animation, has generated $19.8b in total global revenue in 2023, including $5.5b from streaming and $14.3b from merchandising sales, according to the latest data from global entertainment analytics firm Parrot Analytics and the Association of Japanese Animations (AJA).
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime’s streaming revenue originated from North America, highlighting the region’s strong engagement with the medium.
Merchandising further amplified its global impact, with North America and Asia leading as the largest contributors to anime’s total revenue. Asia led merchandising revenue with $5.46b, followed by North America at $4.97b, together comprising 73% of global anime merchandise sales.
It is also worth noting that anime drove over $2b in revenue for Netflix globally, demonstrating its importance as a cornerstone of the platform’s content library and accounting for 38% of total anime streaming revenue.
Alejandro Rojas, VP of applied analytics and global head of Parrot IQ at Parrot Analytics, said, “Japan is at the heart of the global entertainment ecosystem, and anime is a clear testament to its creative power. Our expertise in streaming economics, global entertainment analytics, and IP valuation enables Japanese creators to unlock new revenue opportunities and expand their global footprint even further.”
