New Delhi, India – Amazon Web Services, the IT service management unit of e-commerce giant Amazon, has announced a new digital suite called Amazon Digital Suite, targeted to improve digital transformation strategies among small and medium businesses (SMBs) in India.

The Amazon Digital Suite comprises payment and credit solutions from Razorpay; customer support and customer relationship management (CRM) solutions from Freshworks; human resources and payroll management solutions from greytHR; tax compliance and invoicing solutions from ClearTax; accounting and productivity solutions from Zoho; e-commerce and retail order management solutions from Vinculum; and digital ledger and online cataloging solutions from OkCredit.

Prices of the products that are part of the Amazon Digital Suite available on Amazon.in begin at INR 20, and all Amazon Digital Suite software can be purchased individually with discounts of up to 75% off the suggested retail prices. The offering is designed to be easy to use, with customers being able to implement it in a few simple steps.

The launch of the Amazon Digital Suite is part of the company’s goal to digitize 10 million Indian SMBs by 2025, announced in January 2020.

“We want to ensure the power of the cloud is within the reach of SMBs, and we have built a solution that is simple to understand and deploy, and accessible to new customers. With the Amazon Digital Suite, SMBs can overcome the challenges of technology adoption, digitize their operations, innovate in their business, accelerate their growth, and help India prosper,” said Puneet Chandok, president of commercial sales of Amazon Internet Services Private Limited (AISPL) at AWS India and South Asia.

Meanwhile, Vedanarayanan Vedantham, head of SME business at Razorpay commented, “Digital payments in India are at an interesting and exciting inflection point. Small businesses, now more than ever, are waking up to the possibilities offered by digital, and need help assembling this puzzle. 

He added, “Today, we are excited to take this mission of serving the underserved SMBs further through this collaboration with AWS. The launch of the Amazon Digital Suite will be a game changer; it will empower millions of SMBs of any size, and make it possible for them to reach new customers around the world.”

The Amazon Digital Suite is available for purchase on Amazon.in and Amazon.in/business for both business-to-consumer (B2C) and business-to-business (B2B) customers respectively. B2B customers purchasing products from the suite using their Amazon Business Account will receive exclusive offers and a goods and services tax (GST) invoice for input tax credit. Customers purchasing the Amazon Digital Suite during Amazon Smbhav 2021, a virtual summit catered at leveraging digital strategies and innovations to Indian customers, entrepreneurs, and small businesses, from April 15-23 will be eligible for discounts of up to 30% in the Amazon Digital Suite store.

Bangalore, India – The Indian arm of e-commerce giant Amazon is once again hosting for the second time its ‘Amazon Smbhav’ summit on April 15 to 18, 2021, aimed at leveraging digital strategies and innovations to Indian customers, entrepreneurs, and small businesses.

‘Smbhav 2021’ aims to bring together important industry and thought leaders for invigorating discussions on the way ahead towards creating an ‘AatmaNirbharBharat’, the vision by the Indian government to be self-sufficient, by unlocking possibilities for businesses and entrepreneurs through partnership with Amazon.

Centered around the theme ‘Unlocking Infinite Possibilities for India’, the four-day summit will tackle various industries, ranging from manufacturing, retail, logistics, IT/ITeS, content creators, start-ups, brands, and entrepreneurs across India. Over 30,000 participants are expected to participate at Amazon Smbhav, learning about best practices and industry trends from over 70 speakers.

For Manish Tiwary, vice president for Amazon India, ‘Smbhav 2021’ showcases Amazon India’s commitment to “being a strong partner in making the 21st century the Indian century.”

“As we continue to work with a gamut of Indian businesses and entrepreneurs, we are committed to bringing to them tools, technology, and innovation that empower the Indian economy, help create jobs at scale, and unleash entrepreneurial agility in companies of all kinds and sizes. Smbhav 2021 will therefore be a unique platform offering opportunities to unlock these possibilities towards an ‘AatmaNirbharBharat’,” Tiwary said.

During the last Smbhav 2020, Amazon pledged to invest an additional US$1B to digitize 10 million MSMEs, to generate US$10B in cumulated exports from India, and create an additional 1 million jobs in India by 2025.

The summit will primarily focus on four key pillars – Innovation, Skilling & Job Creation, Digitization, Exports & Startup Enablement. The summit will bring together diverse perspectives from eminent business leaders, policymakers, solution providers, and Amazon leadership on areas that are most relevant for India’s growth. 

Other summit events that will be included are ‘Amazon Smbhav Awards’ that recognizes businesses, innovators, and individuals that have contributed to the concept of ‘self-reliant India’, and the ‘Amazon Smbhav Startup Pitch Competition’, where participants must pitch feasible startup pitches and get a chance to win Amazon-related cash prizes and mentorships. 

The event will also be conducting an ‘Amazon Smbhav Hackathon’ that will provide an opportunity for individuals and startups to present breakthrough ideas that have the potential to solve real-world problems in the areas of business innovation, sustainability & healthcare.