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Amazon’s first-ever Southeast Asia Seller Summit for SMEs to be held this January

Shaina Teope - January 19, 2021

Singapore – For the first time, Amazon will be hosting a seller summit in Southeast Asia for small and medium-sized enterprises, which will be a two-day complimentary virtual event. 

The event, which carries the theme ‘Start Local, Go Global’, will focus on empowering SMEs to develop strategies and skills and reach more customers locally and globally. It will be held on January 28 and 29, 2021 at 10 am onwards, Singapore Time. 

Amazon said the summit was brought about by the increase of preference for digital-first shopping among consumers. The event will be discussing the impact of e-commerce trends and how local businesses can sell online on Amazon’s 18 markets to expand internationally. 

Singapore’s Minister for Trade and Industry Chan Chun Sing will grace the virtual event on the first day as the guest of honor. He will be joined by leaders of Amazon Singapore, industry experts, and local business owners selling on Amazon Singapore.  

The event aims to make online cross-border selling more accessible to SMEs by equipping them with the insights and resources to address rapidly evolving consumer demands and expectations. 

“Supporting small and medium-sized businesses has been a fundamental part of the work we do at Amazon and we are excited to continue expanding our support for sellers in Singapore and Southeast Asia,” said Henry Low, country manager of Amazon Singapore. 

“I believe that everything big starts with something small. With our growing resources and support for local sellers here, we want to empower them to seize the huge opportunities in selling online and across shores — helping them start local, go global. The Amazon Southeast Asia Online Seller Summit 2021 is another milestone for us to bring more sellers online, support their growth journey, and connect them with customers everywhere,” added Low. 

The Summit will also include one-on-one sessions with third-party service providers such as the logistics and payment companies from Amazon’s Service Provider Network, to share best practices for businesses to bounce back quicker from the impact of COVID-19 and expand their retail presence. 

Participating SMEs can also access professional training courses and programs to sell with Amazon, with workshop sessions hosted all throughout the summit.