Sydney, Australia – Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer, and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC for brand experience.
Gold will play a pivotal role in building the brand experience offering as part of Allied’s strategy to develop a truly integrated full-service offering, delivering exceptional business results for new and existing clients across the Asia-Pacific region.
An award-winning experiential leader, Gold is an accomplished business transformer, leader, and creative thinker renowned for her ability to generate value and drive growth for clients and businesses on a local and international scale.
Prior to joining Allied, she served as the director of creative operations for Pico International Dubai, where she redefined the creative offering and identified ways to improve the efficiency and cost of delivering world-class creative across multiple channels.
Gold also worked as a strategic business director for Pico Australia Pty Ltd and general manager of Total Brand Activation Australia. There, she established and implemented new lines of business across digital and virtual as well as museum initiatives and multi-million-dollar projects.
Aside from these, she previously held positions at George P. Johnson Experience Marketing (Sydney and Singapore), Jack Morton Worldwide, and OnePartners.
Gold’s appointment underscores Allied’s commitment to driving growth and delivering unparalleled value to clients in the dynamic and evolving experiential landscape. Since expanding its operations into the APAC region, Allied has secured valued clients and executed key campaigns, including the world’s first ever singing billboard for Prime Video’s Deadloch, a fan activation experience at Comic-Con Mumbai for Crunchyroll, and a South Park pop-up store in Tokyo for Paramount+ to celebrate the 25th anniversary of the series.
Effective immediately, she will be based in Sydney and will report directly to Jamie Crick, managing director of the APAC region, as well as to the executive vice presidents of Allied’s global brand experience team, Jonny Davis and Paddy Davis.
Commenting on the appointment, Crick said, “We’re thrilled to welcome Nikki to the team. Her extensive background in experiential marketing and proven track record of success will be instrumental as we continue to expand our presence in the region and further enhance the agency’s capabilities in delivering exceptional brand experiences.”
