Australia – ALDI Australia is urging Aussies to be extra this Christmas without spending more on a new campaign with creative agency BMF.
The film campaign features a couple tasked to bring a turkey and the gravy boat to a Christmas party, showing how they go over the top to make the celebration more special.
In collaboration with BMF, Zenith Media, and Ogilvy PR, the campaign will run across TV, cinema, radio, OOH, and other channels.
The campaign comes alongside the launch of ALDI’s Christmas recipe generator, called the ‘Festive Extra-nator.’ It is set to feature more than 30 recipes to help Aussies prepare their feasts.
The recipe generator will be available on ALDI’s website starting Nov. 14.
Jenny Melhuish, marketing director at ALDI Australia said, “Every Christmas, even those of us who plan to keep it low-key can’t help but splash out on little indulgences, festive flair, and the finishing touches that make Christmas feel like Christmas. It’s the time of year when everyone ups their game, and ALDI is no exception.”
“Christmas plans tend to escalate pretty quickly. So, it’s great that ALDI is making sure everyone can still bring something extra to the table this year, whether it’s a big ol’ turkey or just a little gravy boat,” David Fraser, co-executive director at BMF, commented.
