Sydney, Australia – Media agency This is Flow has recently won the media account of Australia’s cruise operator, Carnival Australia. Through this, the agency will manage the main cruise operator’s four key brands, which are Princess Cruises, Seabourn Cruises, Cunard Line, and Holland America Line.
The mandate will see This is Flow overseeing all media planning and buying of Carnival Australia and its four brands in Australia and New Zealand.
Nick Ferguson, senior director of sales, marketing, and service at Princess Cruises, said that the agency’s passion for achieving results through open and collaborative partnerships is perfectly aligned with their brands.
“There is also a clear cultural fit and a shared business mindset that is important to us. We’re very pleased to welcome This is Flow to our team,” added Ferguson.
Meanwhile, Jimmy Hyett, This is Flow’s founder and CEO, shared that Australians have a deep connection to cruising, with the industry seeing multiple years of double digital growth prior to the pandemic, and now that the world is ready to get back on the water, it’s such an exciting time to be working with some of Australia’s best cruise brands and bring it back to the people.
“The work already delivered, has shown the value that passion and smarts add, to such experienced and established brands,” said Hyett.