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Tag: ANZ News

MARKETECH-PHOTOS
The Mars Agency expands ANZ operations, acquires brand activation agency The IN Group
Posted on February 8, 2024
by Aliza Carmona
Global commerce marketing company The Mars Agency has officially acquired New Zealand-based brand activation agency The In Group, broadening its operations in experiential marketing across the ANZ region.
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ALDI tells Aussies to ‘Go Big on the Little Things’ in quirky Christmas campaign
ALDI tells Aussies to ‘Go Big on the Little Things’ in quirky Christmas campaign
Posted on November 14, 2023
by Teddy Cambosa
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the campaign gives a comedic take in appreciating Christmas side dishes which are usually overlooked, showing that going big on it can make their Christmas even more special.
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KitKat champions taking a break by letting AI make its latest campaign
KitKat champions taking a break by letting AI make its latest campaign
Posted on April 4, 2023
by Teddy Cambosa
The generated scripts in KitKat's campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
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AirAsia taps This is Flow to handle marketing, media planning in ANZ
AirAsia taps This is Flow to handle marketing, media planning in ANZ
Posted on February 14, 2023
by Teddy Cambosa
This is Flow will work with AirAsia across a full suite of marketing services, including media planning and buying in ANZ.
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M&C Saatchi’s CEO Justin Graham to expand role as global head of advertising network
M&C Saatchi’s CEO Justin Graham to expand role as global head of advertising network
Posted on February 8, 2023
by Teddy Cambosa
Justin Graham will be responsible for defining and leading a unified global advertising proposition for M&C Saatchi.
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DoubleVerify-ANZ-CTV-Provider-Partnership
DoubleVerify to boost major ANZ CTV providers’ ad inventory measurement
Posted on October 27, 2021
by Teddy Cambosa
By partnering with ANZ-based CTV providers, DoubleVerify gives these providers the opportunity to measure their ad inventory.
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Kathmandu-VICE-Australia-Content-Series-We-Are-Social
Kathmandu, VICE Australia bring urbanites to be ‘one with nature’ in latest content series
Posted on June 10, 2021
by Teddy Cambosa
Conceptualized by We Are Social, the latest content series by Kathmandu and VICE amplifies the outdoor brand's message across urbanites in Australia.
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facebook to restore news content in australia
Facebook, Australia mend ties as amendments applied to Media Bargaining Code
Posted on February 24, 2021
by Kathleen Murata
Facebook is set to restore local and international news in Australia after amendments to media code.
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dia nz approves ttc as web accessibilty supplier
NZ's DIA taps TTC as first supplier of Web Accessibility services for ‘Government Marketplace’
Posted on February 22, 2021
by Kathleen Murata
New Zealand's DIA approves TTC as the first web accessibility provider for the Government Market.
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facebook australia media bargaining law
Facebook bans Australia from viewing, sharing both local, international news
Posted on February 19, 2021
by Kathleen Murata
Facebook has decided to ban Australian users and publishers from news services in the country.
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