Australia – AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the e-commerce industry.
Glu is built to help e-commerce teams, social media managers, and brands speed up their content creation process while ensuring brand consistency.
The AI platform organises digital assets through automatic tagging while generating tailored content suggestions. It also automates tasks such as bulk cropping, resizing, and background removal, enabling users to edit directly on the platform. To maintain brand consistency, it centralises guidelines and templates.
Glu also allows users to publish content across multiple channels directly within the platform. It has integrated with platforms such as Shopify, Facebook, Instagram, TikTok, Pinterest, Google Ads, and Mailchimp.
In a study, Glue found that a majority of the interviewed companies’ time is spent on adapting existing assets while focusing only on three to four platforms, leaving viewers on other platforms untapped.
Through the platform, content creators for e-commerce can improve their production efficiency, increase engagement, and reduce software costs. It enables teams to focus on strategies to make them stand out from other competitors in the industry.
“We’re beyond excited to be empowering businesses with practical GenAI solutions. Our platform will not only save users precious time, but also help them reach more customers across multiple platforms with consistent, high-quality creative content,” Sangeeta Mudnal, chief technology officer at Glu, said.
“Glu.ai was built on a foundation of comprehensive customer research, beta testing with clients, and integrating their feedback—all guided by design thinking principles and insights from the Stanford Graduate School of Business seed program,” Mudnal added.
Glu plans to upgrade its AI capabilities in the future, building on its features to further simplify content creation for e-commerce merchants.
