Australia – Allied Global Marketing, America-based global full-service integrated marketing agency, has opened a new office in Sydney, Australia, to support its existing operations and expand its business in the Asia Pacific (APAC) region.
The Sydney opening emphasizes the importance of APAC to the agency’s global clients, and it will facilitate the development of new business in the market. With Allied Global Marketing now executing campaigns across six continents for many of the world’s major media companies, the new office will also provide the agency’s existing and future global clients with support across all time zones.
Following this endeavor, the agency has also appointed industry veteran Jamie Crick as its new managing director for the APAC team. Crick has previously worked as the head of distribution and analysis at the creative agency Emotive, where he created and delivered innovative and award-winning campaigns for brands such as telecom giant Optus, meal-kit provider HelloFresh, and Amazon’s online audiobook and podcast platform Audible, as well as Google, among others. He will report directly to Adam Cunningham, the chief global strategist of Allied Global Marketing.
Commenting on his appointment, Crick said that he is very excited to help brands in the region take full advantage of Allied’s uniquely focused smarts in achieving measurable business returns.
”The opportunity to partner with clients in verticals I’m so passionate about – and to drive genuine performance across the spectrum of their paid, owned, and earned activity, both strategically, creatively, and via media – is what jumped out to me about Allied,” said Crick.
Meanwhile, Cunningham shared that they are thrilled to welcome Crick to the team as he will be integral in leading the agency’s efforts in the APAC market, saying that Crick will bring strong leadership, a proven track record, and deep relationships, which will prove invaluable as they expand the business in the region.
“Having him on the ground will provide existing clients with additional local resources and expertise while providing the agency with the opportunity to seek new business and partnerships,” added Cunningham.