Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
Fatima Baduria
Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
Marketing Featured Southeast Asia
Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
June 11, 2025
Fatima Baduria
‘AI-volution: Spark, Engage, Convert’ workshop is heading straight to the hub of innovation to dive into AI and omnichannel strategies for customer engagement.
Joo Hwan Kim (Cheil Indonesia)
Marketing Featured Southeast Asia
Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities
| June 11, 2025
By Aliza Carmona
Think global, speak local: latest webinar to delve into strategies for regional communication success
Marketing Featured APAC
Think global, speak local: Latest webinar to delve into strategies for regional communication success
| May 30, 2025
By Teddy Cambosa
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
Marketing Featured APAC
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
| May 28, 2025
By Teddy Cambosa
Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Marketing Featured Southeast Asia
Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
| May 27, 2025
By Teddy Cambosa
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MarketingGlobal

Samsung reimagines the TV experience with ‘Vision AI’ in new campaign by Cheil Seoul

BY Aliza Carmona | May 20, 2025
MarketingEast Asia

1880 Hong Kong shutters operations just seven months after opening, citing cash flow issues

BY Aliza Carmona | June 2, 2025
MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025

Partner Articles

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MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
MarketingPartnersSoutheast Asia

Samsung on launching context-driven programmatic advertising for enhanced targeted results

BY MARKETECH APAC | February 3, 2025

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Marketing

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Luxury lifestyle group ICON1C appoints Michelle Ong as group partnerships director
MarketingAPAC

Luxury lifestyle group ICON1C appoints Michelle Ong as group partnerships director

BY Teddy Cambosa | June 12, 2025
Singapore – Luxury lifestyle group ICON1C has announced the appointment of Michelle Ong as group partnerships director. Her appointment marks a key milestone as the group’s first hire, amplifying ICON1C’s mission to unlock creative opportunities for partners while delivering exceptional value to an exclusive global clientele. ICON1C, backed by Catcha Group and founded by serial...READ MORE
Qantas to close low-cost subsidiary Jetstar Asia on July 31
MarketingAPAC

Qantas to close low-cost subsidiary Jetstar Asia on July 31

BY Teddy Cambosa | June 12, 2025
Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
MarketingFeaturedSoutheast Asia

Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop

BY Fatima Baduria | June 11, 2025
Security Bank promotes culture of career growth in latest ‘#YouMatter’ video series
MarketingSoutheast Asia

Security Bank promotes culture of career growth in latest ‘#YouMatter’ video series

BY Fatima Baduria | June 11, 2025
MarketingGlobal

K-Pop sensation ‘aespa’ stars in Apple’s latest iPhone 16 Pro campaign with exclusive performance video

BY Aliza Carmona | June 11, 2025
Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL
MarketingSoutheast Asia

Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL

BY Fatima Baduria | June 11, 2025

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Technology

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Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
TechnologyAPAC

Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities

BY Aaron Crowe | June 11, 2025
Loyalty in retail is well established and continues to evolve, it has seen and continues to see a lot of innovation, but what about loyalty in other industries? Airlines are well known for loyalty programs, so are hotels. What’s the difference? While retail has steamed ahead in terms of its adoption and innovation in loyalty,...READ MORE
Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks
TechnologyGlobal

Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks

BY Teddy Cambosa | June 11, 2025
Australian brands struggle to harness martech and data amidst AI disruption
TechnologyANZ

Australian brands struggle to harness martech and data amidst AI disruption

BY Teddy Cambosa | June 4, 2025
Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation
TechnologySoutheast Asia

Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation

BY Teddy Cambosa | May 26, 2025
3Particle launches Malaysia’s first virtual production research and innovation centre
TechnologySoutheast Asia

3Particle launches Malaysia’s first virtual production research and innovation centre

BY Teddy Cambosa | May 20, 2025
Eagle Eye partners with global POS marketing technology company Ecrebo
TechnologyGlobal

Eagle Eye partners with global POS marketing technology company Ecrebo

BY Teddy Cambosa | May 8, 2025

Platforms

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PlatformsGlobal

Broadsign launches automated in-advance DOOH buying to streamline OOH transactions

BY Aliza Carmona | June 4, 2025
Canada – Broadsign has launched ‘Broadsign In-Advance’, a new platform feature that enables automated, advance booking of digital out-of-home (DOOH) advertising. Support for static OOH transactions is expected in a future update. The new capability allows programmatic media buyers to secure guaranteed DOOH campaigns months ahead of launch, using technology built on familiar automated trading...READ MORE
PlatformsSoutheast Asia

PH senate approves final reading for bill on MTRCB’s regulatory scope on online streaming platforms

BY Teddy Cambosa | June 3, 2025
PlatformsSoutheast Asia

VISION+, Indosat Ooredoo Hutchison partner to deliver premium digital content to Indonesian users

BY Aliza Carmona | June 3, 2025
AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
PlatformsSoutheast Asia

AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations

BY Fatima Baduria | June 2, 2025
Half of high-income players positive about ads in mobile games: report
PlatformsGlobal

Half of high-income players positive about ads in mobile games: report

BY Teddy Cambosa | May 14, 2025
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
PlatformsGlobal

Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership

BY Teddy Cambosa | May 12, 2025

SME

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PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
SMESoutheast Asia

PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies

BY Teddy Cambosa | May 28, 2025
Kuala Lumpur, Malaysia – The Forward Asia Strategic Transformation (FAST) movement under Persatuan Usahawan Maju Malaysia (PUMM) is making its latest stop at Penang, continuing its objective of championing the importance of embedding ESG and AI into the core strategies of SMEs to ensure long-term relevance in today’s competitive landscape. In its latest stop in...READ MORE
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
SMESoutheast Asia

KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates

BY Teddy Cambosa | May 9, 2025
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025
MayBank, TikTok Shop announce collaboration to upskill ASEAN SMEs
SMESoutheast Asia

Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs

BY Teddy Cambosa | March 21, 2025

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MARKETECH APAC Podcast

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Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
MarketingFeaturedSoutheast Asia

Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop

BY Fatima Baduria | June 11, 2025
Singapore brands’ success hinges on more than just reaching consumers—it is also about engaging them through intelligent, seamless, and personalised connections. Marketers stand at the forefront of this evolution, harnessing advanced technologies to keep pace with the dynamic industry. To thrive, brands must navigate the AI-first world, leveraging its capabilities while strengthening their omnichannel strategies....READ MORE
Security Bank promotes culture of career growth in latest ‘#YouMatter’ video series
MarketingSoutheast Asia

Security Bank promotes culture of career growth in latest ‘#YouMatter’ video series

BY Fatima Baduria | June 11, 2025
Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL
MarketingSoutheast Asia

Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL

BY Fatima Baduria | June 11, 2025
MarketingFeaturedSoutheast Asia

Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities

BY Aliza Carmona | June 11, 2025

East Asia

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UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
MarketingEast Asia

UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally

BY Fatima Baduria | June 5, 2025
Tokyo, Japan – Independent creative agency UltraSuperNew has revealed its new global positioning with the opening of its Tokyo office. From a Harajuku-based studio to an international Shibuya-based network, it aims to empower Japanese and Asian brands in their international expansion, as well as global brands tap the power of Japanese creativity in their campaigns...READ MORE
MarketingEast Asia

New Apple China ads use humor to spotlight iPhone privacy features

BY Aliza Carmona | June 5, 2025
MarketingEast Asia

Blue launches new brand campaign to simplify insurance with humor and digital ease

BY Aliza Carmona | June 2, 2025
MarketingEast Asia

1880 Hong Kong shutters operations just seven months after opening, citing cash flow issues

BY Aliza Carmona | June 2, 2025

ANZ

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Australian brands struggle to harness martech and data amidst AI disruption
TechnologyANZ

Australian brands struggle to harness martech and data amidst AI disruption

BY Teddy Cambosa | June 4, 2025
Australia – Australian marketers are grappling with widespread underutilisation of marketing technology, capability gaps in first-party data, and mounting pressure to adapt to emerging AI technologies, according to a new report from digital consultancy Arktic Fox. The Digital, Marketing & eComm in Focus 2025 report, released today in collaboration with recruitment firm Six Degrees Executive,...READ MORE
Bushells returns to its roots in heritage-focused relaunch campaign by Think HQ
MarketingANZ

Bushells returns to its roots in heritage-focused relaunch campaign by Think HQ

BY Teddy Cambosa | June 4, 2025
Dani Bassil names as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
MarketingANZ

Dani Bassil named as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down

BY Teddy Cambosa | May 29, 2025
Curtin University taps Monks as strategic digital experience agency
MarketingANZ

Curtin University taps Monks as strategic digital experience agency

BY Teddy Cambosa | May 28, 2025

South Asia

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MarketingSouth Asia

Bandhan Mutual Fund highlights lifestyle liberation in new campaign by Grey India

BY Aliza Carmona | June 9, 2025
India – Bandhan Mutual Fund, in partnership with Grey India, has launched the second phase of its ‘Salary Wala Plan’ campaign, focusing on themes of financial independence and the freedom to pursue personal interests. The first phase of the campaign, released a few months ago under the title ‘Bache hamara khayal rakhenge’, challenged a traditional...READ MORE
MarketingSouth Asia

Agoda launches AI-powered vacation planner in India in collaboration with Google

BY Aliza Carmona | June 3, 2025
MarketingSouth Asia

Okaya Power awards integrated media duties to dentsu X India 

BY Aliza Carmona | May 30, 2025
MarketingSouth Asia

Plush and Blinkit deliver notices to homes in bold menstrual hygiene campaign

BY Aliza Carmona | May 29, 2025

APAC

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Luxury lifestyle group ICON1C appoints Michelle Ong as group partnerships director
MarketingAPAC

Luxury lifestyle group ICON1C appoints Michelle Ong as group partnerships director

BY Teddy Cambosa | June 12, 2025
Singapore – Luxury lifestyle group ICON1C has announced the appointment of Michelle Ong as group partnerships director. Her appointment marks a key milestone as the group’s first hire, amplifying ICON1C’s mission to unlock creative opportunities for partners while delivering exceptional value to an exclusive global clientele. ICON1C, backed by Catcha Group and founded by serial...READ MORE
Qantas to close low-cost subsidiary Jetstar Asia on July 31
MarketingAPAC

Qantas to close low-cost subsidiary Jetstar Asia on July 31

BY Teddy Cambosa | June 12, 2025
Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
TechnologyAPAC

Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities

BY Aaron Crowe | June 11, 2025
Design Bridge and Partners’ Alexandra Cerruti on shaping brands with impact
MarketingAPAC

Design Bridge and Partners’ Alexandra Cerruti on shaping brands with impact

BY Fatima Baduria | June 9, 2025

Global

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MarketingGlobal

K-Pop sensation ‘aespa’ stars in Apple’s latest iPhone 16 Pro campaign with exclusive performance video

BY Aliza Carmona | June 11, 2025
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty Work”, filmed entirely on the iPhone 16 Pro. Featuring members Karina, Giselle, Winter, and Ningning, the video highlights choreography captured in cinematic slow motion using 4K at 120 frames per...READ MORE
Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks
TechnologyGlobal

Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks

BY Teddy Cambosa | June 11, 2025
Marriott Bonvoy’s new content series with Mercedes F1 team focuses on unforgettable, bespoke experiences
MarketingGlobal

Marriott Bonvoy’s new content series with Mercedes F1 team focuses on unforgettable, bespoke experiences

BY Teddy Cambosa | June 10, 2025
MarketingGlobal

Paramount drops WPP Media in cost-cutting move linked to Skydance merger

BY Aliza Carmona | June 4, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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