Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Adobe leads discussion on role of GenAI in marketing; joins as platinum sponsor for “What’s NEXT 2024 Marketing” conferences in SG, PH
MARKETECH APAC’s first in-person conference in SG details what’s next for marketing–from AI to customer engagement
From AI to data-driven marketing strategies: here’s what marketing leaders say is next for marketing in APAC this 2024
Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in SG; to kick off discussion on transforming customer engagement with AI
Trending
Chad Sotelo becomes Robinsons Land Corporation’s first-ever CMO, outlines customer-centric vision in new role
Starbucks MY releases statement on company position amidst ongoing boycott towards brand
IBM announces layoffs across marketing, comms staff
Partner Articles
What’s NEXT: The programmatic supply chain for 2024
It’s time to activate your new programmatic supply chain
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
Recent Articles
- COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia by Gian Japsay
- Ogilvy One announces multiple key appointments for its global leadershipby Gian Japsay
- Sensor Tower announces the acquisition of market intelligence platform data.aiby Gian Japsay
- What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketersby MARKETECH APAC
- Singlife announces transition as fully-owned subsidiary of Sumitomo Lifeby Gian Japsay
- Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagementby Aliza Carmona
Marketing
COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia
Ogilvy One announces multiple key appointments for its global leadership
Sensor Tower announces the acquisition of market intelligence platform data.ai
Singlife announces transition as fully-owned subsidiary of Sumitomo Life
Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Technology
What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers
ADA, Cycle & Carriage team up to incorporate AI/NLP technology to improve customer experience
What’s NEXT 2024: How artificial intelligence powers cost-effective mobile advertising
Teads expands global partnership with LG Ad Solutions for CTV native inventory in APAC
SQREEM Technologies announces acquisition of programmatic business Trade Indy
Amperity adds two new generative AI capabilities, launches AmpAi
Platforms
Childhope Philippines amplifies rhythm of learning in new ‘KalyEskwela’ initiative for street youth with BBDO Guerrero
airasia’s Project Kavvaii announces departure of remaining VTuber talents
Singaporeans prefer WhatsApp as their social media platform of choice: report
Filipino gamers spend the least on games across APAC: report
E-commerce complaints in SG see 47% spike in 2023: report
Disney to acquire US$1.5b equity stake at Epic Games, to create entertainment universe on Fortnite
SME
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
EnterpriseSG, IMDA launch GenAI sandbox dedicated for SMEs
PLDT and Smart partner with PPSA to provide digital upskilling initiatives for Filipino coops and MSMEs
Khazanah, CGC Digital empower MSMEs’ financial accessibility with Funding Societies investment
WorldFirst empowers SMEs with e-commerce digital finance solutions in Southeast Asia
PLDT, Smart leverage ‘eBiznovation’ expansion for MSMEs with Tiktok Shop
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Southeast Asia
Singlife announces transition as fully-owned subsidiary of Sumitomo Life
Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Russell Tham named as new chairman of IMDA as Chan Yeng Kit steps down
East Asia
HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally
Tinder encourages South Korean Gen Z singles to be authentic and expressive in latest campaign
Hang Seng Bank’s new campaign combats financial scams with catchy Cantopop songs
HSBC One, LoL team T1 partner to spark esports craze with ‘League of One’ party in Hong Kong
ANZ
Wholegreen Bakery and The Hallway’s world’s first ‘Cardboard Cake’ will make gluten-free sceptics eat their words
Paralympics Australia appoints SLIK to create unique virtual experience for fundraising efforts
Special PR tapped as PR partner for PepsiCo brands Pepsi, Red Rock Deli, and Smith’s
Fetch TV, Kargo form partnership to promote sales of Fetch’s aggregation platform
South Asia
Air India launches new in-flight safety video reaffirming ‘boldly Indian’ brand ethos
Sociowash to handle digital mandate for Tide Arabia
Motorola India appoints Dentsu Creative as creative partner
Samsung inaugurates first online-to-offline store in India
APAC
What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers
Mahima Tankha Marwah named as Sun Life’s new chief client experience and marketing officer for Asia
What’s NEXT 2024: How artificial intelligence powers cost-effective mobile advertising
Teads expands global partnership with LG Ad Solutions for CTV native inventory in APAC
Global
COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia
Ogilvy One announces multiple key appointments for its global leadership
Sensor Tower announces the acquisition of market intelligence platform data.ai
Discovery Channel teams up with Genshin Impact for nature benefit collaboration
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Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club
In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.
Preetham Nadig, Head of Product & Engineering, Digital & Data Solutions, Zuellig Pharma
In our next instalment of the What’s NEXT 2023 Interview Series, Preetham shared Zuellig Pharma’s meaningful digital transformation journey amidst the pandemic.
JJ Eastwood, Managing Director, Carousell Media Group
In this episode of What’s NEXT 2023 Interview Series, JJ discussed the growth of CMG and the benefits of advertising on the many different channels available to marketers through retail media networks.
What’s NEXT 2023: Metaverse Marketing Activations in APAC Webinar
Exploring the metaverse and its vast opportunities, the webinar also welcomed some of the industry’s brightest minds from Accenture Song, HSBC, Talkwalker, and Virtue Worldwide to discuss the challenges, opportunities, what consumers are saying, and what’s NEXT in 2023 for metaverse marketing activations.