ATA PH New FI
Aliza Carmona
ATA PH New FI
Technology Featured Southeast Asia
MARKETECH APAC puts adtech in focus with ‘Advertising Technology Asia Philippines 2025’ launch
July 7, 2025
Aliza Carmona
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable,...
Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging
Marketing Featured APAC
Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging
| July 4, 2025
By Teddy Cambosa
WN Interview Omnichat Final
Marketing Featured APAC
What’s NEXT: Omnichat’s Alan Chan on reshaping conversational commerce with AI-powered customer journeys
| July 2, 2025
By Aliza Carmona
Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
Marketing Featured Southeast Asia
Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
| June 26, 2025
By Fatima Baduria
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Marketing Featured APAC
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
| June 21, 2025
By Teddy Cambosa
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Unlocking financial freedom: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos
MarketingSoutheast Asia

Unlocking financial independence: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos

BY Fatima Baduria | June 16, 2025
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
MarketingFeaturedAPAC

Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific

BY Teddy Cambosa | June 21, 2025
Tapping into customer engagement trends: Marketing leaders in PH discuss strategies to strengthen customer relationships
MarketingSoutheast Asia

Tapping into customer engagement trends: Marketing leaders in PH discuss strategies to strengthen customer relationships

BY Fatima Baduria | June 16, 2025

Partner Articles

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Leading with social impact: How JOLT is pioneering sustainability in the media industry
MarketingPartnersAPAC

Leading with social impact: How JOLT is pioneering sustainability in the media industry

BY Fatima Baduria | July 7, 2025
MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025

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Marketing

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MarketingEast Asia

Asahi Super Dry unveils large-scale regional campaign featuring BLACKPINK as brand ambassadors

BY Aliza Carmona | July 7, 2025
Japan – Asahi Breweries Ltd., a subsidiary of Asahi Group Holdings, has launched its first unified large-scale promotional campaign across East Asia, naming global music sensation BLACKPINK as the new brand ambassador for Asahi Super Dry. The campaign will span Japan, China, South Korea, Taiwan, Hong Kong, and Mongolia, marking Asahi’s effort to tap into...READ MORE
Ruder Finn acquires Era Communications, expands SEA presence
MarketingSoutheast Asia

Ruder Finn acquires Era Communications, expands SEA presence

BY Fatima Baduria | July 7, 2025
CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians
MarketingANZ

CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians 

BY Teddy Cambosa | July 7, 2025
Leading with social impact: How JOLT is pioneering sustainability in the media industry
MarketingPartnersAPAC

Leading with social impact: How JOLT is pioneering sustainability in the media industry

BY Fatima Baduria | July 7, 2025
MarketingSouth Asia

Samsung’s latest mixed reality campaign with Cheil India lets readers speak to a print ad

BY Aliza Carmona | July 7, 2025
Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns
MarketingGlobal

Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns

BY Fatima Baduria | July 7, 2025

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What’s NEXT in Marketing: Malaysia 2025
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Technology

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TechnologyFeaturedSoutheast Asia

MARKETECH APAC puts adtech in focus with ‘Advertising Technology Asia Philippines 2025’ launch

BY Aliza Carmona | July 7, 2025
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable, and privacy-first campaigns, marketers are turning to cutting-edge adtech to stay competitive. In this evolving environment, advertising technology is no longer just an enhancement—it’s a necessity. Answering the call for...READ MORE
TechnologyANZ

Miguel Lopes joins TrafficGuard as new chief product officer

BY Aliza Carmona | July 3, 2025
The magic of omnichannel personalisation: When it should feel right for APAC organisations
TechnologyAPAC

The magic of omnichannel personalisation: When it should feel right for APAC organisations

BY Aaron Crowe | July 1, 2025
Kargo introduces new CTV ad units for APAC market
TechnologyAPAC

Kargo introduces new CTV ad units for APAC market

BY Teddy Cambosa | June 24, 2025
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
TechnologyEast Asia

The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK

BY Teddy Cambosa | June 20, 2025
Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
TechnologyAPAC

Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities

BY Aaron Crowe | June 11, 2025

Platforms

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Malaysia postpones Bahasa Malaysia listing rule for e‑commerce sellers
PlatformsSoutheast Asia

Malaysia postpones Bahasa Malaysia listing rule for e‑commerce sellers

BY Teddy Cambosa | June 25, 2025
Kuala Lumpur, Malaysia – Malaysia has temporarily paused the enforcement of a controversial regulation that would have mandated Bahasa Malaysia for all product listings on major e-commerce platforms. The delay allows authorities time to gather feedback from sellers and rethink the rollout. According to Malay Mail, under the Consumer Protection (Electronic Trade Transactions) Regulations 2024...READ MORE
Correlink launches shipping management e-commerce platform Shipperfy
PlatformsANZ

Correllink launches shipping management e-commerce platform Shipperfy

BY Teddy Cambosa | June 17, 2025
What's NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift
PlatformsAPAC

What’s NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift

BY Aditya Kilpady | June 17, 2025
PlatformsGlobal

Broadsign launches automated in-advance DOOH buying to streamline OOH transactions

BY Aliza Carmona | June 4, 2025
PlatformsSoutheast Asia

PH senate approves final reading for bill on MTRCB’s regulatory scope on online streaming platforms

BY Teddy Cambosa | June 3, 2025
PlatformsSoutheast Asia

VISION+, Indosat Ooredoo Hutchison partner to deliver premium digital content to Indonesian users

BY Aliza Carmona | June 3, 2025

SME

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PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation
SMESoutheast Asia

PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation

BY Teddy Cambosa | June 16, 2025
Kuala Lumpur, Malaysia – Persatuan Usahawan Maju Malaysia’s (PUMM) Forward Asia Strategic Transformation (FAST) has continued its momentum in Kota Kinabalu, bringing together leaders from both public and private sectors. For this new engagement, FAST’s objective is to highlight how collaboration can protect the environment while scaling Malaysia’s economy and sustainability efforts in tandem. FAST...READ MORE
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
SMESoutheast Asia

PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies

BY Teddy Cambosa | May 28, 2025
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
SMESoutheast Asia

KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates

BY Teddy Cambosa | May 9, 2025
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025

Tune in to

MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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Ruder Finn acquires Era Communications, expands SEA presence
MarketingSoutheast Asia

Ruder Finn acquires Era Communications, expands SEA presence

BY Fatima Baduria | July 7, 2025
Singapore – Communications consultancy Ruder Finn has acquired Era Communications as part of its expansion in Southeast Asia (SEA). The move aims to strengthen the company’s regional footprint, leveraging local insights for its work. The acquisition of the SEA-based consultancy establishes Ruder Finn’s direct presence in Thailand, Vietnam, Cambodia, Laos, and Myanmar. It complements the...READ MORE
TechnologyFeaturedSoutheast Asia

MARKETECH APAC puts adtech in focus with ‘Advertising Technology Asia Philippines 2025’ launch

BY Aliza Carmona | July 7, 2025
MarketingSoutheast Asia

Hakuhodo International Indonesia names new leaders in strategic overhaul

BY Aliza Carmona | July 4, 2025
Klook dispenses joy from vending machine in latest activation via TSLA
MarketingSoutheast Asia

Klook dispenses joy from vending machine in latest activation via TSLA

BY Fatima Baduria | July 4, 2025

East Asia

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MarketingEast Asia

Asahi Super Dry unveils large-scale regional campaign featuring BLACKPINK as brand ambassadors

BY Aliza Carmona | July 7, 2025
Japan – Asahi Breweries Ltd., a subsidiary of Asahi Group Holdings, has launched its first unified large-scale promotional campaign across East Asia, naming global music sensation BLACKPINK as the new brand ambassador for Asahi Super Dry. The campaign will span Japan, China, South Korea, Taiwan, Hong Kong, and Mongolia, marking Asahi’s effort to tap into...READ MORE
MarketingEast Asia

Cathay Cargo unveils modern-day ‘ark’ campaign to promote live animal care services

BY Aliza Carmona | July 2, 2025
MarketingEast Asia

HSBC celebrates 160 years with public art initiative turning city walls into community stories

BY Aliza Carmona | June 30, 2025
MarketingEast Asia

Grey appoints Kimihiro Takano as managing director for Japan

BY Aliza Carmona | June 27, 2025

ANZ

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CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians
MarketingANZ

CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians 

BY Teddy Cambosa | July 7, 2025
Australia – Commonwealth Bank of Australia has unveiled ‘Doubt Never Did,’ a new brand campaign aimed at encouraging Australians to tackle self-doubt and pursue their personal and business goals with confidence. The campaign represents the latest evolution of CommBank’s longstanding brand platform, Can, and is described as a response to cultural insights and broader societal...READ MORE
KFC Australia appoints We Are Social as social agency of record
MarketingANZ

KFC Australia appoints We Are Social as social agency of record

BY Teddy Cambosa | July 7, 2025
Digital agency Orchard launches dedicated Experimentation Practice
MarketingANZ

Digital agency Orchard launches dedicated experimentation practice

BY Teddy Cambosa | July 4, 2025
TechnologyANZ

Miguel Lopes joins TrafficGuard as new chief product officer

BY Aliza Carmona | July 3, 2025

South Asia

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MarketingSouth Asia

Samsung’s latest mixed reality campaign with Cheil India lets readers speak to a print ad

BY Aliza Carmona | July 7, 2025
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to enable readers to interact with a print ad using just their voice. By...READ MORE
MarketingSouth Asia

JBL’s latest campaign celebrates trendsetters and audio pioneers

BY Aliza Carmona | July 4, 2025
MarketingSouth Asia

Sujeet Behra takes dual leadership roles as president of Carat and CSO of Dentsu Media

BY Aliza Carmona | July 4, 2025
MarketingSouth Asia

Britannia rolls out new ‘Pride Pack’ featuring Parle Monaco to promote unity and inclusion

BY Aliza Carmona | June 30, 2025

APAC

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Leading with social impact: How JOLT is pioneering sustainability in the media industry
MarketingPartnersAPAC

Leading with social impact: How JOLT is pioneering sustainability in the media industry

BY Fatima Baduria | July 7, 2025
The impression-driven media industry calls for one thing to boost reach: lasting impact. Agencies and brands have often looked to leave great impressions on people, but more companies are seeking to drive deeper impact in the larger society and the planet. In an industry seemingly fixated on driving ROI, discussions are shifting towards creating significant...READ MORE
Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging
MarketingFeaturedAPAC

Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging

BY Teddy Cambosa | July 4, 2025
MarketingAPAC

LMDW APAC appoints Diego Araud as new MD, strengthens senior leadership to drive growth

BY Aliza Carmona | July 3, 2025
MarketingFeaturedAPAC

What’s NEXT: Omnichat’s Alan Chan on reshaping conversational commerce with AI-powered customer journeys

BY Aliza Carmona | July 2, 2025

Global

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Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns
MarketingGlobal

Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns

BY Fatima Baduria | July 7, 2025
Paris – Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations. The ad tool is designed to boost mission-driven organisations’ advertising campaigns. To empower public, non-profit, and corporate foundations to create impactful ad campaigns, Ipsos expands Creative|Spark’s offerings, providing customised methodologies and metrics for their...READ MORE
Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact
MarketingGlobal

Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact

BY Teddy Cambosa | July 3, 2025
MarketingGlobal

Space exploration goes mainstream as NASA+ joins Netflix lineup

BY Aliza Carmona | July 1, 2025
Gushcloud acquires Wizdeo in multi-million dollar deal to expand global creator network
MarketingGlobal

Gushcloud International acquires Wizdeo in multi-million dollar deal to expand global creator network

BY Teddy Cambosa | June 27, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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