Jonathan Teo is the Head of Marketing at AFTERSHOCK PC, a local company founded in 2012 that is blazing the trail for custom PCs across Singapore, Malaysia and Australia. Expanding on AFTERSHOCK PC’s strong social media presence and consumer engagement, Jonathan is leading his team in navigating the ever-evolving digital landscape to curate the best marketing practices suited to their needs. Apart from digital marketing, Jon also looks after Branding and Communications in the company.

Julian is a marketing and communications leader with over 16 years of diverse experience spanning eCommerce, technology, hospitality, aviation, manufacturing, advertising, and non-profits. Currently serving as the Chief Marketing Officer at Alola, Julian is at the forefront of revolutionizing the travel industry through the use of AI technology to streamline and personalize travel, empowering travelers to create beautiful memories.

Armed with more than 15 years of regional Marketing experience spanning multiple verticals, David has built super teams to achieve business objectives across Southeast Asia. An award-winning senior marketer, he is also skilled in P&L management. Having sat on the judging panel of several awards in the APAC region, he has developed a keen eye for great result-driven campaigns. He leads Avante Strategies as co-founder currently, offering brands fractional CMO-as-a-service and executing strategic marketing projects.

With over 15 years of experience in consumer and B2B marketing, X.Y. is a marketing leader adept in both corporate and startup environments. As the Head of Marketing at regional healthcare company DA, she leverages her experience in digital strategy and a practical approach to drive growth, all while embracing the marketing paradox: “You can’t make everyone happy, but you can piss everyone off.”

Srivatsa Udupa has 11+ years of experience in Digital Marketing & Analytics, and MBA & Engineering. He has a strong passion for converting data into insights and drive growth using digital channels. He’s been in leadership roles for the last 6 years and has led digital marketing & growth functions with specific focus on revenue growth, customer acquisition, retargeting, analytics & attribution across App & Web. He’s worked with multiple global advertising brands across industries (OTT, e-comm and travel) in SEA, MEA, Japan, India. Hands-on on entire Digital Marketing channel ecosystem – Programmatic, Network and Martech tools. He’s won multiple awards for excellence in Marketing and Growth.

Brenda provides strategic leadership in the development of integrated marketing communication campaigns to advance Singapore’s national health agenda through the Health Promotion Board’s consumer engagement efforts. Occasionally, she also guest lectures in the National University of Singapore’s Saw Swee Hock School of Public Health. Over the years, she has led numerous award-winning marketing campaigns and million-dollar fundraising projects in her professional career spanning health, government, not-for-profit, education and media organisations in Singapore and the Philippines.

Vilhelm Rudberg (Vil) has 10+ years of experience in customer success, experience & engagement across Asia & Europe. His obsession with helping customers grow has led him to design customer-first experiences, impactful retention strategies and lead high-performing teams at companies like Meltwater and now, HubSpot. Vil is recognized for his expertise in unlocking install base growth, solving for the customer and in supporting business growth through retention and customer advocacy. He is a big believer in fostering long-term relationships to grow together and personifies what it means to be ‘customer first’. Vil will be sharing insights at Customer Marketing Asia 2024 on what customers are really looking for from brands, and how to delight and turn customers into powerful brand advocates.

Kevyn Eng is the Head of Growth and Marketing at Hugosave, Singapore’s first Wealthcare® and savings app. A highly skilled business and people’s professional, Kevyn has a wealth of marketing, communications, and business development knowledge that he has accumulated from his working experience in well-established entities such as DBS Bank, ANZ, and Bank of Singapore. He is unafraid of venturing into different sectors including technology, payments, and marketing, which has enabled him to make meaningful contributions to the organisations that he worked in.

Anjali is currently AVP – Digital Excellence, IHH. She has 25 years of leadership experience with focus on driving customer centric experience using AI & related tech to deliver top and bottom line for brands.

As Head of Marketing and Content in the Jetpac Global team in Circles, Pearlyn is responsible for overall content marketing and design experience for product launches and campaigns in Jetpac Global. As part of the core team who launched Circles.Life’s viral campaigns back in 2017 and 2018, she led 0 to 1 product launches including Discover by Circles.Life, contributing as a key member in multi-disciplinary roles across design, UIUX, marketing and overall strategy.

As General Manager at JOLT Digital, Jason leads the overall APAC operations and Singapore office. He is responsible for driving commercial growth and delivering game-changing solutions for key clients. Prior to JOLT Digital, Jason was the regional lead for Meta1 and Publicis Imagine. As Executive Director at Zenith Singapore, he led the digital and strategy offerings within the agency. With rich experience in digital media planning and strategy, Jason’s first foray into content was as the Head of Newcast – the branded content & social division of Zenith Singapore where he established capabilities in the areas of sponsorships, production and influencer marketing.

Evangeline is the Founder & CEO of Kobe Global Technologies. Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency’s excellence is underscored by its 7 consecutive Gold Awards for Influencer Agency of the Year since 2020.

Mabel is a dynamic leader in the realm of brand management and digital marketing, currently serving as the Social, Content and Advocacy Lead for Garnier across the SAPMENA region at L’Oréal. She has been instrumental in building Garnier’s digital capabilities by spearheading brand-building initiatives and crafting insight-led campaigns. With a career defined by innovation, strategic vision, and a passion for consumer-centric marketing, Mabel continues to shape the future of Garnier’s global marketing efforts.

Katherine is a dynamic professional and creative force, currently serving as the Regional Head of Content at MARKETECH APAC. She leads a team that believes in excellence, collaboration, and continuous learning. As the driving force behind MARKETECH APAC’s content and events, Katherine is shaping the company’s innovation and growth.

Snigdha is a performance driven marketer with over 16 years of experience across Fintech, Technology and Ecommerce space. She has expertise in turning emerging customer segments into growth driving portfolios for any organization through innovative marketing strategies. Snigdha has worked across a portfolio of international markets including Asia, Latin America, Africa and Eastern Europe and launched many pilot programs. She is passionate about consumer marketing, marketing technology and digital marketing and believes that technology and data will have a major role to play in the future of marketing.

With nearly 20 years in media and marketing strategy, Nadiya is a seasoned consultant and freelancer specializing in digital media, performance, comms planning, social, and martech. Passionate about people and culture, she excels in crafting innovative strategies that enhance employee engagement and foster a progressive way of working. Her expertise drives forward-thinking solutions, blending deep industry knowledge with a commitment to nurturing dynamic and impactful media and marketing environments.

Over a decade ago, Ying Ying began her Communications career as employee #4 at a boutique PR agency to embrace a steep learning curve. Four years later, she joined ShopBack as employee #28, becoming the first Communications specialist across eight countries—a decision she considers her best career move. After another four years, she joined Ninja Van Group, a tech-enabled logistics organisation that delivers two million parcels daily. Ying Ying manages an in-house Southeast Asian team, pushing boundaries with experiments every year.