Adam Donnelley joins digital agency Orange Line as head of strategy

Sydney, Australia – Sydney-headquartered digital agency Orange Line has appointed Adam Donnelley as its new head of strategy, where he will be leading the development and implementation of strategic initiatives for the agency’s portfolio of clients across various industries.

In the new role, Donnelley will be leveraging his expertise in customer insights, CX, digital transformation, and business strategy.

Prior to joining Orange Line, Donnelley was senior director of client strategy and innovation at IT company Capgemini. He has also worked at leading digital consultancies and agencies in Australia and the US including RXP Group, DDB Sydney, and MRM/McCann.

Speaking on his appointment at the agency, Donnelley said, “Orange Line have had great success fusing digital, performance and creativity – a combination clients need more than ever. The real business impact they have is testament to the depth of capability, rigour and culture they have nurtured.”

David Klein, co-founder and director at Orange Line also shared his excitement over Donnelley’s appointment.

“We are delighted that someone with Adam’s extensive experience and reputation is joining Orange Line as we continue to evolve the business to meet the needs of our clients. His insights will be invaluable to ensure we are delivering the best digital strategic consultancy for our clients,” he said.

The consultancy-led agency also works with leading brands including AWS, Atlassian, Blue Nile, Roche, and Noom on SEO, paid media, conversion rate optimisation, creative, data and intelligence.