Amsterdam, The Netherlands – DEPT®, a global digital agency, today announced that Matt Lynch will take on the role of chief executive officer for the EMEA region to accelerate growth across Europe. He will support global CEO Dimi Albers, and work alongside DEPT®’s other regional leaders including Missy Foristall for the Americas and Vishnu Mohan for Asia-Pacific.
Lynch was previously CEO of FEED/DEPT®, an agency under DEPT that specialises in delivering hyper-personalised content at scale for brands such as eBay, Gumtree, and Ancestry. While based in the UK, he will be responsible for driving growth across EMEA, expanding the agency’s service lines, and growing the teams in each market.
His appointment comes off the back of a year of growth for DEPT® globally. The agency won several competitive pitches for clients like BMW, Diageo, Cisco, Constellation Brands, Gucci, Samsung, Inter Milan, and Reckitt Benckiser, and added a number of new agencies including Hello Monday, Dogstudio, 3Q and Two Bulls to the family.
Furthermore, DEPT®’s operations in Europe has reportedly registered exponential growth working with brands such as Philips, Amazon Prime, H&M, and the Eurovision Song Contest.
Speaking on his appointment, Lynch said, “In addition to being true pioneers of marketing and technology, DEPT® boasts an incredible team and client roster across Europe. I’m incredibly excited to work more closely with the talented and diverse people we have across the region, bringing my experience in running a global business to help DEPT® reach its ambitions.”
Meanwhile, Albers commented, “Europe is historically our home market and has been key to making DEPT® the best and most innovative digital native agency in the world. So we created this role to drive collaboration, efficiency and ultimately growth across the region.”
He added, “Since Matt and his team joined us, he has played a significant part in further elevating operations and in continuing to grow relationships with existing clients, such as eBay. He’s also been involved in the launch of our creative automation practice and serving as interim managing director in Germany. I’m stoked to see what he achieves next in this new position.”