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ADA unveils AI copilot suite to redefine enterprise marketing, commerce functions

by Teddy Cambosa

-

April 26, 2024

ADA unveils AI copilot suite to redefine enterprise marketing, commerce functions

Singapore – ADA, a provider of digital and data-driven business transformation services across Asia, has launched a suite of AI CoPilots engineered to redefine enterprise marketing and commerce functions, driving efficiency and effectiveness, fostering a new era of strategic and operational agility through data and AI democratisation.

Seamlessly integrated with ADA’s suite of digital services, the AI CoPilots tap into diverse datasets and proprietary AI models. Each CoPilot unites disparate information streams, dismantling the silos between different platforms and business units. By doing so, it provides transformative insights with real-time predictive analytics and delivers strategic guidance customised for the unique dynamics of each enterprise. 

ADA’s inaugural lineup of AI CoPilots encompasses four strategically devised tools, each tailored to optimise distinct facets of digital enterprise. They include tools for full-funnel marketing, e-commerce, conversational AI, customer segmentation.

Srinivas Gattamneni, CEO at ADA, said, “Our new AI CoPilots will set a benchmark in the industry by enabling enterprises to execute unprecedented marketing and commerce strategies. This initiative is not just an investment in technology, it’s an investment in our customers’ future, providing them with the tools they need to thrive in a competitive market.”

He added, “This move not only amplifies the reach of ADA’s advanced machine learning models and AI technologies but also reinforces the company’s dedication to fostering a synergistic ecosystem where our client’s strategies are seamlessly executed from insight to action.”

ADA’s commitment to innovation and its expansive presence in 12 countries underscore its role as a transformative force in the industry. As ADA continues to expand its capabilities and reach, it remains dedicated to delivering cutting-edge solutions that drive business success. 

Related Tags Artificial Intelligence commerce Enterprise marketing ADA ADA Asia
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