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Tag: data analytics

MARKETECH-PHOTOS
Contentsquare names Jean-Christophe Pitié as new chief marketing and partnerships officer
Posted on October 27, 2023
by Aliza Carmona
Global digital experience analytics company Contentsquare has announced the appointment of Jean-Christophe Pitié as its new chief marketing and partnerships officer to lead the marketing organisation and partnerships.
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MARKETECH-PHOTOS
iQIYI surpasses $3b in global in-app spending across App Store, Google Play: report 
Posted on August 10, 2023
by Aliza Carmona
Baidu’s subscription video on-demand over-the-top (OTT) streaming service, iQIYI, has surpassed the $3b milestone in terms of consumer spending across Apple’s App Store and Google Play, according to the latest estimate reports from data.ai.
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Sisense report reveals data ‘gold’ for building loyalty and retaining customers
Sisense report reveals data ‘gold’ for building loyalty and retaining customers
Posted on May 19, 2022
by MARKETECH APAC
The report highlights data professionals in the APAC region seeing data and analytics as valuable to digital transformation and future-proofing their business.
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Around 40% of AU leaders admit to skill gap in data, analytics in organisation
Around 40% of AU leaders admit to skill gap in data, analytics in organisation
Posted on April 26, 2022
by Teddy Cambosa
According to the research from Arktic Fox and Michael Page, 55% of marketing leaders don’t feel they and their teams have a strong understanding of Australian privacy principles.
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Sisense-Data-Analytics
About 92% of product decision makers say data, analytics critical to business success
Posted on January 24, 2022
by Teddy Cambosa
According to Sisense, 86% say that offering data and analytics to customers plays a critical role in not only the satisfaction but also in building loyal customers.
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Milieu-Data-Analytics-Startup-Funding
Consumer data, analytics startup Milieu scores US$5m in latest funding
Posted on November 11, 2021
by Teddy Cambosa
Milieu aims to use said funding to fuel Milieu's upcoming product innovation, as well as expanding beyond SEA.
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DoubleVerify-Australia-New-Hires
DoubleVerify announces new hires for Australian market
Posted on September 15, 2021
by Teddy Cambosa
DoubleVerify targets to improve its presence in Australia through serving with brands across the markets.
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Brandvas-Cloud-Martech-Australia-Founder
Cloud-based martech platform Brandvas officially launches in Australia
Posted on August 18, 2021
by Teddy Cambosa
Martech Brandvas has also sealed a partnership with Roy Morgan and Australian Post for insights utilization for client benefit.
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Essence-Data-Health-Check-Consulting-Service
Essence launches new consulting service to aid brands advance audience data
Posted on August 17, 2021
by Teddy Cambosa
The Essence Health Data Check aims to help brands to utilize their data for the greater benefit of their business.
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Tealium-Features-Customer-Data-Platform
Tealium launches new feature to demonstrate customer data platform flexibility
Posted on July 8, 2021
by Teddy Cambosa
Tealium Features allow ease of use of their customer data platform for customers ramping their martech efforts.
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