Singapore – A staggering 62% of APAC consumers, compared to 49% globally, express a desire for an AI clone by 2035 to manage shopping, administrative, and communication tasks for them, according to a report from dentsu.
The report also highlighted outsourcing trends, revealing that 88% of APAC consumers, the highest globally, are inclined to delegate work and personal scheduling duties to AI assistants, with several countries scoring notably above the regional average.
As more APAC consumers turn to AI assistants, dentsu’s study also predicts the rise of AI gatekeepers. These AI entities will manage recurring purchases, vet ads, and represent consumers in focus groups, streamlining brand interactions. The report indicates strong support for this trend, with 85% of APAC consumers wanting an AI assistant for these tasks by 2035, compared to a global average of 77%.
Interestingly, 70% of APAC consumers believe that by 2035, relationships with AI companions could be as fulfilling and rewarding as human relationships. This sentiment is particularly strong in India (81%) and China (78%).
With all these shifts, the report states that brands will need to become more perceptive in order to garner consumer attention in the AI-filtered and culturally reshaped reality on the horizon.
Consequently, consumers will increasingly prioritise emotional connections with brands, with 75% stating that their mood significantly influences purchase decisions. The study also reveals that most consumers wish to be more impulsive and actively seek experiences that evoke strong emotions.
Commenting on the report, Dominic Powers, chief growth officer at dentsu APAC, remarked, “Consumer Vision 2035 unveils the dawn of a transformative era across technology, culture, and consumer expectations. As we navigate towards an AI-filtered future, businesses must proactively adapt to meet evolving consumer needs. These insights serve as a compass for people-centred transformation, fostering long-term brand resilience and innovation.”
