Jakarta, Indonesia – Online fashion and lifestyle retail company ZALORA launched its ‘ZALORAYA 2024’ campaign, aiming to showcase its festive modest wear collections for the Hari Raya season.
As modest wear continues to grow in popularity across the region, this year’s ZALORAYA features a diverse range of pieces from 19 renowned brands, including ZALORA’s private labels, and established and emerging local designers from Malaysia and Indonesia.
Indonesian labels, Ria Atelier and Embara, and Malaysian label, FM by Fuzana Mokhtaza, will also be part of this year’s ZALORAYA collections for the first time. Additionally, there will also be exclusive pieces from popular Malaysian designers Neelofa, founder of Naelofar, and Tom Abang Saufi.
ZALORAYA’s regional-wide campaign also includes both online and physical activities. In Malaysia, this includes a fashion showcase in Sentul Pavilion in Kuala Lumpur, exclusive benefits for VIPs, such as early access to the collections and the chance to attend the exclusive fashion showcase, and exciting giveaways throughout Ramadan, to celebrate the launch of this year’s collection.
In Indonesia, there will be a ZALORAYA 2024 pop-up store and fashion show at Kota Kasablanka in Jakarta, which will also showcase pieces from local designers and brands as part of ZALORA’s commitment to support the Indonesian government’s ‘Bangga Buatan Indonesia’ (Proudly Made in Indonesia) campaign.
Talking about the campaign, Mia Lim, category manager for Modest Wear at ZALORA, said, “Being Asia’s fashion expert, ZALORA recognised the immense opportunity early on in catering to the diverse needs and tastes of our Muslim consumers. Since launching our modest wear category in 2014, we have been seeing positive growth.”
“From our early foray into modest wear to our ongoing collaborations with local designers, we remain committed to growing this vibrant market segment and leading the way in shaping the industry in this region”, she added.
