Singapore – Striving to adopt comprehensive policies and procedures concerning artificial intelligence, Milk & Honey PR has launched its latest initiative centred around the complexities of ethical AI implementation.
Dubbed the AI Ethical Playbook, this document places a central focus on the company’s dedication to responsibly embrace the use of technology in public relations. This then emphasises the specific use of AI within the PR industry as well as the importance of compliance and strategies for agency self-regulation.
In a company survey, 91% of Milk & Honey PR’s current clients believe that it is either fairly or extremely important for their PR agency to stay updated and embrace AI tools to enhance its services.
However, with data privacy and security risks identified as the primary concerns, the overall sentiment towards AI is divided between enthusiasm and cautious curiosity.
Talking about the company’s ethical standards and commitment, Meilin Wong, partner and CEO at Milk & Honey Singapore, said, “As an agency, we believe in embracing AI responsibly. The playbook serves as a testament to our commitment to ethical AI integration and as a guide towards human-centric use of AI in the realm of public relations. The Asia-Pacific region is vast and has unique cultural, social, and economic contexts.
“As brand communicators serving local and global clients in Asia, a human-led AI approach is all the more essential in ensuring authentic, trusted, and culturally nuanced messaging,” Wong concluded.
