Singapore – Online used car platform Carro celebrates its 8th anniversary with drama, launching 3 digital shorts that portray typical drama and film cliches, with some not so typical endings.
Audiences can look forward to a K-drama style about a son’s true love and his unaccepting mother, then switch it up with a classic Thai horror tale that will unravel the horror of what’s truly hiding in plain sight in the garage, and lastly, finish it off with a Hong Kong love triangle that has you wondering if the female lead will end up choosing what’s really best for her.
Carro’s 3 digital shorts are the result of a multinational effort, fully shot on location in Malaysia, with teams from Singapore and Malaysia working on it, made authentic with a native cast and crew who flew in from Thailand and South Korea.
Katherine Teo, regional manager at Carro, said, “By tapping into our audience’s love for drama, we disguised our ads as genre films to let them know that any drama you get from our brand is strictly advertorial. For quality used cars that are fuss-free (and drama-free!) and As Good As New, Carro is the number one choice.”
Reflecting on 8 years of progress, Aaron Tan, group co-founder and CEO at Carro, commented, “I take great pride in what Carro has achieved and I am thankful for our dedicated employees, loyal customers, as well as our investors and collaborative partners who have taken us to these milestones. I look forward to many more good years as we contribute to even more sustainable, safe and accessible mobility solutions for all.”
Additionally, Carro will also be celebrating by throwing big promotions for customers around the region, specifically in Singapore, Malaysia, Indonesia and Thailand.
