Manila, Philippines – In line with its commitment to championing naturality, shampoo brand Palmolive in the Philippines has used artificial intelligence in its latest social campaign to render a representation of a Filipina – one that authentically showcases what a native woman in the Philippines looks like.
The woman was generated after the prompt ‘Filipina Gen Z Palmolive Girl’ and the result is a tan-skinned woman with long and thick hair and low nasal bridge – a close resemblance to a native Filipina.
Upon posting the AI Palmolive Girl on social media, the brand engaged audiences with a poll, asking the question, “According to AI, ito ang look ng isang Palmolive Naturals girl. Agree ba kayo?.” (“According to AI, this is what a Palmolive Naturals girl looks like. Do you agree?)
The poll was closed after 24 hours, with 90% of the respondents saying ‘yes’.
Bea Atienza, impactful brand experience lead at Colgate-Palmolive, said that they’re thrilled with the positive response towards the said campaign.
“It proves that naturality and AI can coexist in today’s world. We’re excited to continue working on this project and create something truly beautiful and collaborative,” she added.
