Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Main Feature Technology Global
No posts found

Expert Up Close: Steve Tzikakis, Global CEO of Sitecore

by MARKETECH APAC

-

May 17, 2022

Expert Up Close: Steve Tzikakis, Global CEO of Sitecore

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

As digital experiences continually see unprecedented changes, MARKETECH APAC sat down with a leader in the tech space to share with us how it is to carry leadership at a time of great transformation on the internet and among digital consumers. 

Steve Tzikakis, the global CEO of Sitecore, one of the leading digital experience platforms (DXP), conversed with us to share his principles as a tech and growth leader as well as his insights on the further realisation of Web 3.0 and the evolution of customer experience management (CXM). 

Watch some of the highlights of the interview with Sitecore’s Steve Tzikakis

Steve, who’s had extensive leadership in the tech industry, and was formerly president of software development SAP for EMEA South, joined Sitecore as its CEO in 2020. 

“We really wanted to push the company forward towards innovation,” Steve says of his jump to Sitecore.

Products innovation, customer-centricity, and the partners in the ecosystem are what Steve believes to be the three most important focuses for any company eyeing innovative growth. 

“For me, it’s not just about the leader’s mindset, but it’s what the leaders do to enable [and] accelerate growth,” he said. 

With the inevitable pivot of businesses such as Sitecore to strategising for the new Web 3.0, Steve imparts his views on the new dimension of the internet. 

“It’s all about democratising data on one hand, at the same time, accelerating the metamorphosis of content, and how you go into augmented realities, how you have more uses of artificial intelligence – all of these things are core parts,” said Steve. 

In the conversation, Steve shared further about his significant learnings as a tech leader, his views on the looks of CXM in the post-pandemic as well as the role of the evolving corporate work structure in delivering excellent customer experiences. 

Head on to Spotify to listen to the full podcast on the interview.

If you are a marketing or tech leader who wants to share your industry journey and insights, email us at [email protected]. 

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Global Sitecore Expert Up Close Steve Tzikakis
Share this article

Related Articles

View All
Expert Up Close: Manisha Seewal, chief marketing officer at Gumtree Australia
Main Feature Marketing APAC
Expert Up Close: Manisha Seewal, chief marketing officer at Gumtree Australia
March 31, 2022
By Teddy Cambosa
Expert Up Close: Melissa Sandhu, deputy general manager of marketing communications at Desaru Coast
Main Feature Marketing APAC
Expert Up Close: Melissa Sandhu, deputy general manager of marketing communications at Desaru Coast
March 30, 2022
By Teddy Cambosa
xpert Up Close: Angeli Beltran, director of interactive commerce & ASEAN global care centre of excellence at Reckitt
Main Feature Marketing APAC
Expert Up Close: Angeli Beltran, director of interactive commerce & ASEAN global care centre of excellence at Reckitt
March 30, 2022
By Teddy Cambosa
Expert Up Close: Charlotte Ward, founder at Agnes Media
Main Feature Marketing APAC
Expert Up Close: Charlotte Ward, founder of Agnes Media
March 28, 2022
By Teddy Cambosa
Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC
Main Feature Marketing APAC
Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC
March 28, 2022
By Teddy Cambosa
Expert Up Close: Ace Gapuz, CEO of Blogapalooza
Main Feature Marketing Southeast Asia
Expert Up Close: Ace Gapuz, CEO of Blogapalooza
March 19, 2022
By Teddy Cambosa
No posts found

Featured Articles

View All
Top Stories for April: New payment feature in SG nabs top spot
Main Feature Marketing APAC
Top Stories for April: New payment feature in SG nabs top spot
April 29, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
April 25, 2022
By MARKETECH APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Main Feature Marketing Partners APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
April 11, 2022
By MARKETECH APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Main Feature Marketing Partners APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
April 11, 2022
By MARKETECH APAC
Top Stories for March: Social commerce startup in PH comes out on top
Main Feature Marketing APAC
Top Stories for March: Social commerce startup in PH comes out on top
March 31, 2022
By MARKETECH APAC
Expert Up Close: The women leaders of Society Pass
Main Feature Marketing APAC
Expert Up Close: The women leaders of Society Pass
March 30, 2022
By Teddy Cambosa
No posts found

Most Recent Articles

AAA finalists article FI
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
June 11, 2026
Aliza Carmona
No posts found
Etiqa takes readiness campaign to public spaces with interactive activation
June 11, 2026
Sharona Nicole Semilla
Australian retailers accelerate AI investment despite customer data gaps, report finds
June 11, 2026
Sharona Nicole Semilla
Fuze Tea’s new campaign spotlights Gen Z’s pursuit of balance and self-expression
June 11, 2026
Julian Bartolome
Singlife teams up with Mediacorp to bring FIFA World Cup 2026 action to Singapore viewers
June 11, 2026
Sharona Nicole Semilla
Omnicom Media launches dedicated Client Success discipline across APAC
June 11, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin