Chicago, USA – Global digital experience tech Sitecore has unveiled a range of new and fully composable offerings and updates that aim to help brands deepen customer engagement and elevate customer experiences across all channels. 

The new solutions include Sitecore Search, an innovative AI-powered search and discovery function that provides marketers with a unified delivery system; Content Hub One, an agile, headless CMS that seamlessly combines content modelling, authoring and consumption into a single interface; and Sitecore Connect, a technology stack optimizer that allows brands to seamlessly connect Sitecore products to their existing infrastructure. All three were announced at the Sitecore Symposium 2022. 

Steve Tzikakis, CEO of Sitecore, said, “Symposium is an important event for Sitecore. It’s, of course, a time to gather, reflect and celebrate with our partners and customers; but it’s also [a] time to energize our efforts and put an intense focus on what’s next. As our digital world continues expanding, consumer behaviors continuously evolve, which challenges marketers to meet new expectations and demands. Our goal is to help brands navigate continued instability by ensuring the experiences they deliver to customers are positive, engaging and effective.”

In addition to unveiling the three new products, Sitecore has also announced further enhancements to Sitecore Experience Manager (XM) Cloud, the cloud-native, modern CMS that empowers brands to create, manage, and deliver content faster than ever. With the upcoming release, brands can expect XM Cloud updates and innovations such as new editing interfaces, native personalization, and testing capabilities.

Over the last year, Sitecore has made a number of acquisitions, where in April, it officially announced its revamped tech solutions activated by the said company buy-outs. Sitecore has since fully integrated core products from acquired Boxever, Four51, Moosend, and Reflektion into its Digital Experience Platform (DXP).

As digital experiences continually see unprecedented changes, MARKETECH APAC sat down with a leader in the tech space to share with us how it is to carry leadership at a time of great transformation on the internet and among digital consumers. 

Steve Tzikakis, the global CEO of Sitecore, one of the leading digital experience platforms (DXP), conversed with us to share his principles as a tech and growth leader as well as his insights on the further realisation of Web 3.0 and the evolution of customer experience management (CXM). 

Watch some of the highlights of the interview with Sitecore’s Steve Tzikakis

Steve, who’s had extensive leadership in the tech industry, and was formerly president of software development SAP for EMEA South, joined Sitecore as its CEO in 2020. 

“We really wanted to push the company forward towards innovation,” Steve says of his jump to Sitecore.

Products innovation, customer-centricity, and the partners in the ecosystem are what Steve believes to be the three most important focuses for any company eyeing innovative growth. 

“For me, it’s not just about the leader’s mindset, but it’s what the leaders do to enable [and] accelerate growth,” he said. 

With the inevitable pivot of businesses such as Sitecore to strategising for the new Web 3.0, Steve imparts his views on the new dimension of the internet. 

“It’s all about democratising data on one hand, at the same time, accelerating the metamorphosis of content, and how you go into augmented realities, how you have more uses of artificial intelligence – all of these things are core parts,” said Steve. 

In the conversation, Steve shared further about his significant learnings as a tech leader, his views on the looks of CXM in the post-pandemic as well as the role of the evolving corporate work structure in delivering excellent customer experiences. 

Head on to Spotify to listen to the full podcast on the interview.

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