Singapore – As the company celebrates its tenth anniversary of business operations, Singapore-based telecom operator MyRepublic has unveiled its newest logo. The telco said that the changes reflect the company’s growth from a challenger brand to a mature industry leader, and signifies a generational shift within the organisation’s brand and culture.
MyRepublic’s new logo features a modern design of its signature rocket, sporting a professional and clean silhouette against its iconic purple brand colour. By retaining its trademark elements, MyRepublic seeks to maintain top-of-mind awareness and brand equity among consumers who are familiar with the brand’s identity.
The new logo follows the company’s recent brand revamp in April 2021 in a bid to communicate its message of being relatable to their consumers.
Ji Jing, group chief marketing officer at MyRepublic, said that it has been an incredible 10 years for them at MyRepublic, adding that they have redefined broadband and mobile connectivity in the markets where they operate, and helped their customers understand what a true modern connectivity experience can be.
“There’s no better time for us to introduce a refreshed look and a renewed purpose as we blast off into the next decade of continued growth. We also have exciting rewards to celebrate this milestone to show our appreciation to all who have supported us in this journey,” Jing said.
As part of the brand and logo refresh, MyRepublic will also launch its monthly birthday rewards, an ongoing rewards programme where MyRepublic customers will stand to receive a treat during their birthday month. In addition, MyRepublic will reward 10 loyal customers selected at random who have been with MyRepublic for 10 years with prizes worth up to S$10,000.
“Last April, we refreshed our brand with a new look and voice to great reception. Since then, 97% of our customers have indicated a preference for the new brand identity and its personable and down-to-earth tone. Our new logo extends that simplicity, customer-centricity, and relatability to all aspects of our brand. We look forward to continuing our journey of serving and walking alongside our community,” Jing concluded.
