Singapore – Digital experience analytics company Contentsquare has acquired product experience insights platform Hotjar, to serve the global market end-to-end, enabling businesses of every size to deliver better digital experiences to their customers.
The acquisition aims to build on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all. Through this, Hotjar will be learning from Contentsquare’s advanced technology and resources, while Contentsquare will be benefiting from Hotjar’s reach and product-led approach.
With a combined team of over 1,000 people, both companies will be working closely together to make the most of their joint expertise but will continue to operate independently for the foreseeable future.
Jonathan Cherki, Contentsquare’s CEO and founder, noted that people today expect great digital experiences whenever they are connected, whether they are interacting with big global brands or startups and growing businesses.
“Coming together with Hotjar allows us to broaden our reach to bring business-critical insights to every type of business across all industries,” said Cherki.
Meanwhile, David Darmanin, Hotjar’s Founder, commented that they could not be more excited to be joining forces with Contentsquare, and they built Hotjar to inspire product improvements by enabling businesses of all sizes to have empathy with their end-users.
“Joining the Contentsquare family enables us to accelerate our work towards this vision, double-down on our investments in innovation and thereby unlock even more value for our customers,” said Darmanin.
Moreover, Contentsquare and Hotjar will be helping businesses understand people’s behaviors online, enabling them to deliver the best possible experience, fix obstacles along the customer journey, and improve engagement. In the context of massive digital acceleration, access to these types of insights is critical to business success.
Together, Contentsquare and Hotjar will be providing insights to close to 1 million websites in over 180 countries, analyzing trillions of web and mobile app behaviors and micro-gestures on sites that process billions of dollars in transactions daily by using AI to turn this data into recommendations.
