Asia Pacific – Global digital experience analytics company Contentsquare has announced the appointment of Jean-Christophe Pitié as its new chief marketing and partnerships officer to lead the marketing organisation and partnerships.
In his new role, Pitié will lead the company’s global marketing initiatives, focusing on strengthening the brand and driving customer demand in markets around the world. He will take the helm of the marketing organisation and oversee strategic partnerships.
Pitié will also be responsible for identifying, nurturing, and enhancing strategic alliances with key partners. He is expected to grow Contentsquare’s rich partner ecosystem worldwide.
With a solid track record of leading global companies through their digital growth and transformation journeys, Pitié brings with him an expansive portfolio of scalable and world-class demand generation strategies.
Prior to his new appointment, he spent more than two decades at Microsoft, where he played a key role in Microsoft’s journey to cloud-based solutions. He was involved in the launch of Office 365 for consumers and Microsoft 365 for businesses.
Additionally, Pitié also led Microsoft’s digital stores division at the company’s global headquarters in Seattle. More recently, he served as chief operating officer at Microsoft France, where his duties included executing Microsoft’s go-to market and strategy within the French market.
Jonathan Cherki, CEO and founder of Contentsquare, said, “We couldn’t be more excited to welcome Jean-Christophe to the team. Not only does he have an impressive track record of bringing innovative technology to market, he also embodies our company values and puts his team first with everything he does.”
“Contentsquare is at an exciting stage of its journey, and Jean-Christophe’s deep expertise in tech will be incredibly valuable as we continue to grow. We couldn’t think of a better person to activate our brand vision and partner strategy,” he added.
Speaking on his appointment, Pitié also shared, “Having access to a holistic understanding of customers is critical in today’s business landscape, and Contentsquare is leading the way when it comes to customer experience insights. I’m thrilled to join the company at this exciting moment in time and to help bring its unique insights to more teams.”
Singapore – Category pages gain the most engagement out of any page on a site with an activity rate of 32.7%, according to digital analytics firm Contentsquare. With increased activity linked to better outcomes for engagement and conversion, ensuring that these pages are optimised and friction-free should be a priority for retail brands preparing for the busiest season of the year.
That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.
Firstly, brands should be able to prioritise customer experience to engage consumers in order to maximise conversions, followed by integrating tools such as digital experience and web analytics, as well as campaign tracking, to make the connection between campaigns and on-site activity.
Brands are also advised to embrace real-time analysis to fix issues quickly before conversions are impacted. Lastly, brands should always check the loading speed of their pages as slow loading times can present a negative effect on content consumption.
Despite a challenging macroeconomic climate this year, investing in a holistic digital strategy has never been more important. And with high web and app traffic and on the horizon, making a great first impression is the first step to winning over customers and boosting retention.
Albert Nel, SVP for Asia-Pacific & Japan at Contentsquare, said, “Designing a customer-first experience that drives conversion is a critical step for APAC brands ahead of the peak shopping season. The failure to find and fix customer frustrations on their journey will lead to massive volumes in lost revenue, not to mention customers who opt for a better experience at a competitor’s site.”
Singapore – Global digital experience platform (DXP) Contentsquare has announced new products to add up to its AI-powered platform designed to help businesses deliver better experiences across web and app channels.
The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native.
Its ‘CS Apps’ tool surfaces opportunities for businesses to optimise performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is essential to boosting engagement and reducing uninstalls.
Moreover, its ‘Benchmarks’ tool allows brands to compare their user experience to that of their direct competition by analysing conversion rates, load times, average cart, or views per session. Competitor data on the tool is up-to-date and anonymised, providing brands with insights on where they are over- or under-performing, so they know what to aim for to be best in class.
Included in its new release as well is ‘CS Retail Media’, with its new product and promotion performance analytics enabling retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With thai new layer of insights, brands can understand product and SKU performance, and optimise retail media investment to drive sales, together.
Lastly, the new tool ‘Dara’ serves as Contentsquare’s new human-first design system— with detailed input from accessibility experts. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.
Lucie Buisson, chief product officer at Contentsquare, said, “Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering.”
Buisson added, “CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”
Singapore – Over half of APAC customers leave a web or mobile site after viewing just one page — a figure that’s up by 11% from the previous year. Additionally, a 54% average scroll rate across industries shows many customers don’t make it past the halfway point on any given web page. This was according to the latest data by experience analytics company Contentsquare.
Organisations that have made vast improvements in digital experiences are quickly realising the return of their efforts, both in terms of the bottom line as well as cementing more meaningful connections with their audiences and customers. In 2021, APAC brands clocked an average conversion rate of 1.2%.
The report also notes that average page loading times are better on mobile than on desktop, 1.37 seconds for mobile versus 1.97 seconds for desktop. This suggests brands have been heeding their customers, and prioritising the smartphone experience. With an average 57% of digital traffic coming from mobile devices, APAC businesses are understanding the importance of thinking mobile-first and creating experiences that transcend channels.
Meanwhile, the travel and hospitality sector stood out from the rest with the lowest bounce rate at 40%, while the B2B, financial services and media sectors tied with the highest at 68%.
Jonathan Cherki, founder and CEO at Contentsquare commented, “Digital experience is a top priority for brands globally, but many experiences still fall short of customer expectations, mainly because many businesses still struggle to understand what makes their customers happy and what frustrates them.”
He added, “Contentsquare provides businesses with unique insights into how people behave the way they do online, and why. With our 2022 Digital Experience Benchmark report, we’re making the CX trends available that we’ve observed over the past twelve months, to level the playing field for companies of all sizes, regardless of their access to data resources and analysis capabilities. We hope that it will help brands better understand their audience, keep pace with their industry, and empower their teams to create more human digital experiences.”
Meanwhile, Albert Nel, senior vice president for Asia Pacific and Japan at Contentsquare added, “Asia Pacific consumers’ digital-first, mobile savviness has only grown from strength to strength over the last two years. With mobile democratising how we live and shop for the long run, APAC brands and marketers have a wealth of opportunity in leveraging customer intelligence to design experiences that match user goals and expectations.”
Singapore – Digital experience analytics company Contentsquare has acquired product experience insights platform Hotjar, to serve the global market end-to-end, enabling businesses of every size to deliver better digital experiences to their customers.
The acquisition aims to build on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all. Through this, Hotjar will be learning from Contentsquare’s advanced technology and resources, while Contentsquare will be benefiting from Hotjar’s reach and product-led approach.
With a combined team of over 1,000 people, both companies will be working closely together to make the most of their joint expertise but will continue to operate independently for the foreseeable future.
Jonathan Cherki, Contentsquare’s CEO and founder, noted that people today expect great digital experiences whenever they are connected, whether they are interacting with big global brands or startups and growing businesses.
“Coming together with Hotjar allows us to broaden our reach to bring business-critical insights to every type of business across all industries,” said Cherki.
Meanwhile, David Darmanin, Hotjar’s Founder, commented that they could not be more excited to be joining forces with Contentsquare, and they built Hotjar to inspire product improvements by enabling businesses of all sizes to have empathy with their end-users.
“Joining the Contentsquare family enables us to accelerate our work towards this vision, double-down on our investments in innovation and thereby unlock even more value for our customers,” said Darmanin.
Moreover, Contentsquare and Hotjar will be helping businesses understand people’s behaviors online, enabling them to deliver the best possible experience, fix obstacles along the customer journey, and improve engagement. In the context of massive digital acceleration, access to these types of insights is critical to business success.
Together, Contentsquare and Hotjar will be providing insights to close to 1 million websites in over 180 countries, analyzing trillions of web and mobile app behaviors and micro-gestures on sites that process billions of dollars in transactions daily by using AI to turn this data into recommendations.
Singapore – Digital experience (DX) analytics company Contentsquare has recently concluded its Series E funding totalling to US$500m, which will be used by the company to augment its leadership in Europe and the US as well as supporting expansion into new markets across Asia.
Said investment round was led by SoftBank’s Vision Fund 2, who now joins existing investors such as Eurazeo, Bpifrance, KKR, Canaan, Highland Europe, and funds and accounts managed by BlackRock — most of whom also participated in this round.
In addition to the investment, Contentsquare will take advantage of SoftBank’s depth of expertise in scaling companies and networks in Asia, which will be strengthened by the recent appointment of Michel Combes, president of SoftBank Group International, as part of Contentsquare’s board of directors.
The newly secured funding will also support Contentsquare’s rapid growth and geographic expansion, merger and acquisition activities, as well as go-to-market strategies.
This latest round comes one year after Contentsquare’s US$190m Series D raise, bringing the total funding to date to US$810m and valuing Contentsquare at US$2.8b.
“Innovation is in Contentsquare’s DNA and today’s investment is a result of the tremendous hard work of our passionate and ambitious team. Our growth has been accelerated by the world’s shift towards digital, and our technology answers many of the digital transformation challenges brands face today,” said Jonathan Cherki, CEO and founder at Contentsquare.
Contentsquare’s momentum last year has been defined by several milestones, including exponential growth globally, with a compound annual recurring revenue growth rate of 121% over the past four years; product launches such as ‘Contentsquare Merchandising’, ‘Contentsquare Insights’ and ‘Find & Fix’; and massive team expansion to APAC with teams in Singapore, Tokyo, Melbourne and Sydney.
“By democratizing access to actionable customer insights, Contentsquare empowers businesses in every sector to build better digital experiences for everyone. We’re excited to partner with Contentsquare on its journey as one of the global leaders in UX optimization,” Yanni Pipilis, managing partner for SoftBank Investment Advisers, commented.
Holidays are truly around the corner and Christmas-related news has already peeped in to make its way to the top stories, where a global household production name warms hearts with its latest Christmas ad.
Another year-end special also entered the list for the month, with a rewards platform in Singapore announcing a new face for its brand on the 11.11 sale event.
Stories from marketing tech platforms also turned heads, where two – a global and an Asia-focused firm – announced recent expansions.
Meanwhile, marketing leaders never fail to entice readers, with a feature on a digital head from a leading integrated marketing communications agency in the Philippines making it to the top 5.
Based on Google Analytics from 16 October to 15 November, these are the top newsmakers for the month.
Top 5: Disney UK’s global Christmas ad puts Filipino family culture in the spotlight
Disney in the UK has released its latest Christmas ad titled “From our family to yours,” and to much of Filipinos’ surprise, the production studios decided to forefront the Philippines’ family culture and Christmas traditions.
The ad is about a “lola” or grandmother who misses spending time with her granddaughter who has grown mature and has less time for the family. In the video, Lola and her granddaughter bond over making a “parol” or the colorful Christmas lantern in the Philippines.
Disney UK said the ad is also part of its celebration of the 40th partnership anniversary with children charity foundation Make A Wish, where a portion of the sales from the digital purchase of the video’s official soundtrack “Love Is A Compass” and a limited edition vintage Mickey Mouse soft doll is donated to the foundation.
Both Filipino and international viewers loved the ad, where the video has currently garnered 2.7 million views on YouTube.
Top 4: ShopBack Singapore taps local comic veteran as first ambassador
The headquarters of rewards and discovery platform ShopBack has announced its very first brand ambassador – comedy veteran Kumar.
Kumar is an Indian Singaporean comedian, television host, and drag queen, who made his name performing in the now-defunct cabaret nightclub Boom Boom Room during the late 1990s.
The partnership between ShopBack and Kumar is set to run for a year, which already began in the 11.11 sale event of the platform, and slated to continue through the year-end and next year.
Speaking to MARKETECH APAC, ShopBack Singapore’s Head of Marketing Imran Mohamad shared what makes Kumar perfect for the brand.
“We believe that Kumar has the same values as us, he’s all about love, authenticity, [and] inclusivity, and we tend to speak the same language,” he said.
He added, “Together with Kumar, we believe that sky’s the limit, that we could really reach out to Singaporeans young and old, to tell them, you are not left behind, and you can shop smarter, [save] more, [earn] more with ShopBack.”
Top 3: Executive Director of MullenLowe Treyna’s digital arm on #MARKETECHMondays
Last October, Raffy Bariso, the executive director of Philippine integrated marketing agency MullenLowe Treyna graced the #MARKETECHMondays interview, where he shared some meaningful advice about leadership and his insights on the digital landscape in the pandemic.
As cliche as it may sound during this time, Raffy said “the pandemic is the biggest disruptor.”
“There’s so much innovation to do, and needed during the pandemic crisis, and I can just imagine how everything sped up in terms of the velocity when the pandemic hit us. I’m already doing a lot in terms of digital marketing, [but] imagine, all of my brands pivoting double time for this season,” he shared.
As heads of digital arm TAPS or MullenLowe Treyna’s Technology and Platform Services, Raffy spearheads services which is mainly the use of creative technology to answer clients’ marketing challenges, coming up with products that leverage the firm’s expertise in strategic narrative, content and media, PR, activations, and production.
As a leader, he believes in the power of “vision.”
“I had to set [a] vision for my team. [This] sets the tone and direction for everybody, and [from them], I have to sell that vision, [so that] I can build that trust, and they can get behind my goals,” he said.
Top 2: Global experience analytics platform Contentsquare expands to APAC
International-wide experience analytics company Contentsquare has recently announced its APAC expansion; and with new offices in Singapore, Tokyo, Melbourne, and Sydney, it has unveiled two key executives at the helm.
Former senior head at Microsoft David Bochsler has been appointed as regional managing director for APAC, while former head of CRM Marketing for food delivery platform Deliveroo Frazer Adnam is tapped as country manager for ANZ.
Contentsquare’s platform captures every in-page interaction and micro-gesture to understand and analyze customer behavior. It provides teams a digital experience stack that supports the full cycle of digital improvement with available scores, visualizations, and recommendations.
Sharing his insight on the state of user experience (UX), David said, “Increasingly, we are seeing a shift to brands wanting to deliver not just more sales, but a better online experience for their visitors, which in many cases is the only experience that the customer has with that brand. So UX is at the top of the priority list in 2020.”
Meanwhile, new ANZ country manager Frazer said that what he likes about Contentsquare is its ability to locate revenue fast and at scale, and its ability to visualize data.
“When I first saw the Contentsquare platform, I was just so excited about the technology. I was the decision-maker on the brand side that Contentsquare would have traditionally sold to. I thought, ‘this solves problems that I literally would have needed five people to solve,” he said.
Top 1: Ad-tech Adzymic enters Hong Kong, Thailand, and Japan market
The top story for the month comes from the same field of marketing tech – Asia-focused ad-tech Adzymic’s further expansion to Asia, with new markets in Hong Kong, Thailand, and Japan.
Prior to the expansion, Adzymic has already been operating in countries Singapore, Malaysia, and Vietnam. Its flagship solution is the Dynamic Creative Management Platform which functions as advertising transformation of physical to digital media, such as banners, carousel ads and social display ads, allowing advertisers to create ads without the need for coding experience.
Co-founder and executive director Ken Wong shared to MARKETECH APAC what made the company reach out to the new markets.
“Programmatic media has become increasingly important in these three markets. Before the pandemic, we saw that many Thai and Hong Kong companies have already adapted to the digital and programmatic media platforms, [and] during this pandemic, they have diversified their digital presence even more rapidly. We saw that they already had some quick traction with the local businesses,” he said.
Meanwhile, Ken said the company entered Japan because it has “always been an appealing market, which is one of the world’s largest advertising markets of the US and China.”
Watch the MARKETECH APAC REPORTS of these top five stories, with exclusive appearance and commentary from the newsmakers themselves.
This is in collaboration with Malaysia-based media company The Full Frontal.
Singapore-Digital analytics company Contentsquare has recently announced its organizational expansion within the Asia Pacific (APAC) region by establishing several regional offices and appointing two new executives to aid in the company’s operations.
The company upholds its provision of services, including customer behavior, behavior analysis through billions of anonymous web, mobile and app interactions, transforming this knowledge into advisories that increase revenue, engagement and growth.
Its new regional offices are located in the cities of Singapore, Tokyo, Melbourne, and Sydney.
Following this endeavor, Contentsquare has also employed two key executives for the overall operations of the group. David Bochsler, a former senior head at Microsoft, has been hired as the regional managing director for APAC operations, while Frazer Adnam, former head of CRM Marketing for Deliveroo and later on Afterpay, joined as ANZ Country Manager. The company said the expansion endeavor is part of its goal for the year to specifically expand within the APAC region, which it hopes to stay in the longer run.
“When I first saw the Contentsquare platform, I was just so excited about the technology. I was the decision maker on the brand side that Contentsquare would have traditionally sold to. I thought, ‘this solves problems that I literally would have needed five people to solve.’ From someone who had been working in customer experience roles for a long period of time, I was completely fascinated by what I saw was going to be the new wave of customer experience technology,” Frazer Adnam, country manager for ANZ Contentsquare stated.
Meanwhile, David Bochsler, Contentsquare’s APAC managing director commented, “Contentsquare is perfectly positioned for substantial growth in Asia. It caters exceptionally well to those very large mature, highly data driven organizations but also caters to those people that are just getting their feet in the water as far as understanding what their online visitors are doing. It’s the first time I’ve seen any technology that’s shown me what’s inside that black box of customer behavior online. It allows brands to finally understand why their digital visitors behave the way they do”.
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