Singapore – Global small business platform Xero has announced the launch of the Xero App Store, its dedicated application store that allows small businesses, accountants and bookkeepers to discover and purchase apps to help run their business.
Said app store can be accessed via the website apps.xero.com and delivers on Xero’s aspiration for more customers to access and benefit from the power of Xero connected apps, which enables businesses to use services such as automatic bank feeds, invoicing, accounts payable easily as software-as-a-service (SaaS) products.
With improved search capabilities and personalized recommendations powered by machine learning, the new Xero App Store makes it easier for businesses to find the right apps for their needs, based on their industry and unique profile.
In addition, more detailed app reviews are now front-and-center to help small businesses choose the right apps, and sophisticated analytics have been introduced to support app developers.
For Steve Vamos, chief executive at Xero, their vision for the app store is to be the place where small businesses go to discover and buy apps that complement Xero.
“Today’s milestone is exciting because better connecting Xero’s platform to external apps — whether it’s to manage inventory, receipts or their customer relationships — is a powerful enabler for small businesses looking to grow, manage their workflows or digitally transform their business. With these improvements, we can better connect small businesses and developers to each other, in smarter and more seamless ways,” Vamos stated.
Meanwhile, Nick Houldsworth, executive general manager of ecosystem at Xero, commented, “We’ve been building towards the Xero App Store launch over the past 18 months and are excited to see the impact of this enhanced experience for our customers and partners. The Xero App Store now provides strong foundations for encouraging greater digital transformation, while democratizing access to technology for small businesses. As Xero scales globally, this is reflected in the calibre of services offered by our [developers] in the Xero App Store,” Houldsworth stated.
