United Kingdom – SaaS technology company Eagle Eye has announced that it has secured a five-year contract with Morrisons, one of the largest supermarket chains in the United Kingdom. Said contract will entail Eagle Eye managing Morrisons’ loyalty and promotion services.

Through the contract, Eagle Eye’s AIR platform will aid in enhancing Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. 

Moreover, the new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons.

Said offering will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.

Rachel Eyre, chief customer and marketing officer at Morrisons, said, “This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.”

Meanwhile, Tim Mason, CEO of Eagle Eye, commented, “We are excited to have won this multi-year contract with Morrisons, one of the UK’s leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need.” 

He added, “We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important.”

The latest Morrison win comes after Eagle Eye also recently secured a multi-year contract with Singapore retail giant FairPrice. In it, Eagle Eye’s Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.

Sydney, Australia – Experience improvement solutions company InMoment and customer journey SaaS platform inQuba have teamed up to offer a journey-first approach to customer experience (CX) improvement to greatly reduce churn, increase adoption, and lower costs.

The combined offering gives companies a one-stop solution for customer-centric organisations to integrate their customer experience (CX) and customer journey (CJ) management programs to greatly reduce churn, increase adoption and lower costs.

In addition, the InMoment and inQuba partnership enables CX practitioners to understand why customers stall or quit a transaction across channels, and provides personalised, contextual interventions that move customers forward toward their goal.

“With this journey toolkit, customers can also track individual journeys by overlaying context, understanding segments, anticipating an action with visual analytics and machine learning (ML) all in an effort to stay agile and adaptable, optimise the experience, and remain relevant to the consumer,” both companies said in a press statement.

Wendy Greenham, senior director of global partnerships at InMoment, said, “Today, customer experience insights are not enough. What moves the needle is the ability to drive action and a tangible return on investment. inQuba, like InMoment, goes beyond insights to drive business outcomes for their clients. This partnership will help our joint customers improve acquisition and retention as well as enable reduced cost of service.”

Meanwhile, Michael Renzon, CEO of inQuba, commented, “InMoment XI combined with inQuba Journey Management takes experience improvement to an unprecedented level for CX teams, delivering the holy grail of insights to action to commercial outcome. CX leaders are demanding more – the ability to clearly identify experience themes, zoom into the underlying journeys, understand granular customer and segment detail, and change customer behaviour and commercial outcomes in real time. Together we deliver just that.”

New York, USA – AiTrillion, a global software-as-a-service (SaaS) marketing platform for e-commerce sellers, has announced the appointment of Sudiptaa Paul Choudhury to the role of global chief marketing officer. Choudhury brings into the company over a decade of marketing industry experience, having worked with Intuit, Tally, Ericsson, Oracle, HP and other notable organisations.

Her experience within the marketing industry revolves around her experience of leaning towards market research, competitive insight, customer and product marketing, digital marketing, brand-led content strategy, creation and execution, and achieving the results efficiently.

Speaking about her role, Choudhury shared that SaaS market & Artificial Intelligence (AI) is where the future is and currently one of the most revenue earning segments globally. For her, SaaS is empowering businesses with the highest contributions towards enterprise resource planning (ERP), e-commerce apps, and CRM.

“SaaS & AI is the future and is currently one of the most revenue earning segments globally with highest contributions towards ERP, Ecommerce, CRM. I’ve been hired to take the brand to the next level,” she shared.

The company offers a suite of products and services such as AiBrandInsights and AiConsumer Insights to help empower businesses of all sizes to beget success with an accessible, intelligent, automated sales and marketing platform that is powered by AI in its true sense.

Singapore – Global small business platform Xero has announced the launch of the Xero App Store, its dedicated application store that allows small businesses, accountants and bookkeepers to discover and purchase apps to help run their business. 

Said app store can be accessed via the website apps.xero.com and delivers on Xero’s aspiration for more customers to access and benefit from the power of Xero connected apps, which enables businesses to use services such as automatic bank feeds, invoicing, accounts payable easily as software-as-a-service (SaaS) products.

With improved search capabilities and personalized recommendations powered by machine learning, the new Xero App Store makes it easier for businesses to find the right apps for their needs, based on their industry and unique profile. 

In addition, more detailed app reviews are now front-and-center to help small businesses choose the right apps, and sophisticated analytics have been introduced to support app developers. 

For Steve Vamos, chief executive at Xero, their vision for the app store is to be the place where small businesses go to discover and buy apps that complement Xero.

“Today’s milestone is exciting because better connecting Xero’s platform to external apps — whether it’s to manage inventory, receipts or their customer relationships — is a powerful enabler for small businesses looking to grow, manage their workflows or digitally transform their business. With these improvements, we can better connect small businesses and developers to each other, in smarter and more seamless ways,” Vamos stated.

Meanwhile, Nick Houldsworth, executive general manager of ecosystem at Xero, commented, “We’ve been building towards the Xero App Store launch over the past 18 months and are excited to see the impact of this enhanced experience for our customers and partners. The Xero App Store now provides strong foundations for encouraging greater digital transformation, while democratizing access to technology for small businesses. As Xero scales globally, this is reflected in the calibre of services offered by our [developers] in the Xero App Store,” Houldsworth stated.

Hong Kong – Online marketing and enterprise data solutions provider iClick has launched iSCRM, an off-the-shelf (standard) Software as a service (SaaS) enterprise management platform for daily operations and social customer relationship management.

iSCRM leverages the updated features of WeCom, Tencent’s communication platform for enterprises, to effectively attract new users and intelligently manage brands’ private traffic through the integration of the various functions on WeChat Mini Program, WeCom, and WeChat.

Furthermore, iClick’s new software product can be used for the following:

  • Track consumer actions touch-points within Tencent.
  • Establish real-time 360-degree consumer profiles through data analytics of consumer social behavior data and consumption information.
  • Provide purchase and frequency analysis and advising on data-driven personalized engagement strategies through the identification of active and high-value consumers to enhance consumer stickiness and loyalty.
  • Digitalizing sales management and evaluation in order to improve internal management efficiency and boost sales revenues.
  • Ensure consumer transfer to retain valuable consumers.

“I am very excited to announce the launch of iSCRM, iClick’s first standard SaaS product. This new solution equips clients with the latest smart tools that [integrate] and optimizes the various functions of Tencent’s continuously evolving ecosystem,” said Jian “T.J.” Tang, CEO and co-founder of iClick.

He added, “We believe iSCRM has great potential to enhance brands’ private domain traffic management and generate higher sales revenues. We will continue to develop leading edge products like iSCRM that empower brands to take advantage of the latest trends in the smart retail era and look forward to the contribution of such standard products to rapidly scaling up iClick’s sales revenue across our mid-tier client base.”

Sydney, Australia –  Experience management tech Medallia has announced that it has appointed its newest country manager for ANZ, Heather Paterson, former director of the Asia Pacific and Japan in the New York-headquartered Intralinks. 

Medallia provides a SaaS platform, the Medallia Experience Cloud, which services the market in the understanding and management of experience of customers, employees, and citizens via the capturing of experience signals from in-person daily journeys, digital channels, and IoT interactions. 

As the company continues to invest across the APAC region, Paterson will be tasked to lead the Australia team, where she is also said to spearhead the launch of ground operations in New Zealand, expected over the coming quarters.  

Gavin Selkirk, Medallia’s APAC vice president and general manager believes Paterson’s strong leadership background makes her the best person to lead the country’s growth.

“Heather’s results-driven approach, ability to build and manage teams and [her] strong background in financial services technology – an important and growing sector for us – means she’s ideally suited to run our business across Australia and New Zealand,” said Selkirk.

“Australia was Medallia’s first office in the region, and as it continues to grow, we look forward to building our New Zealand presence which Heather will play an integral role in building,” Selkirk added.

New Delhi, India – India-based data science-driven mobiletech MoMAGIC has entered a strategic partnership with Taiwan-based original design manufacturer (ODM) Qisda Group as it looks to unveil new feature for its AI SaaS platform, TrueInsight. 

Via the platform, MoMAGIC will be offering consumer digital footprint and online monitoring of public opinions for the retail industry. 

As a part of the partnership, TrueInsight will be able to provide advanced algorithms of ‘Intelligent POI (Point of Interest) Mapping & Intelligent Online Listening’, for the retail store chain.

This is said to enable critical capability to see through dynamic consumer footprint traffic and retail competition analysis, allowing businesses to process non-sensitive and anonymous consumer movement data.

Founder and CEO of MoMAGIC Technologies, Arun Gupta believes that the collaboration will help the company’s AI solutions to expand to other verticals.

“The strategic partnership with Qisda Group in Taiwan is a window to expand our AI Solution offerings into retail and other industry verticals,” Gupta said.

“With our advanced data science capability, we also hope to expand our AI solution application out of India. Looking forward to accelerating our offerings in AI business, to other Asian countries in 2021,” added Gupta.

Michael Lee, General Manager of Qisda’s Business Solutions Group agrees, and thinks that a viable expansion is on its way. 

“We are looking forward to the strategic partnership with MoMAGIC, for AI SaaS solution applied in the retail sector and other similar industry. The cooperation can be extended from Taiwan, even to India and other Asian countries in the future,” said Lee.