Mumbai, India – Digital agency Yellophant Digital has won the integrated digital mandate for Mezaya, the authentic Turkish and Lebanese Baklava brand in Mumbai, India.
Mezaya deems to be the first among the few food brands in the country that provide freshly baked handcrafted traditional Mediterranean Baklavas that comes from the traditional recipes. It offers vegetarian desserts and uses ingredients directly sourced from the Mediterranean region.
The partnership will see Yellophant Digital managing and amplifying Mezaya’s 360-degree digital marketing duties, including creative strategy, SEO, and media spends, as well as website maintenance, and social media marketing across digital platforms, among others.
Shazia Ahmed Sheikh and Raies Sheikh, the co-founders of Mezaya, shared that after scouting across various agencies, they have now found the right ROI-driven agency that understands Mezaya’s long-term vision and can justify the spending meticulously.
“Baklavas are something that is new to the audience and we are thrilled to collaborate with Preksha and her team. Yellophant Digital has been brilliant in terms of providing solutions to brand challenges. Mezaya is really excited about this collaboration with Yellophant Digital and looks forward to seeing the brand’s overall performance and increasing ROI in the forthcoming days,“ the co-founders said.
Meanwhile, Yellophant Digital’s Co-Founder Preksha Seth commented that they are delighted to have Mezaya on board and they look forward to strategizing and managing the brand’s digital marketing duties and introducing this Mediterranean delight to the Indian audience on a creative platter.
“Our extensive experience of collaborating with F&B establishments comes in handy at this point. Being an ROI-driven agency, we plan to execute ideas that yield significant results in a brief time,” said Seth.
In April this year, Yellophant Digital has also nabbed the digital marketing mandate of ExpertMFD, India’s collaborative initiative to create financial entrepreneurs for the mutual fund industry. The agency was tasked to bolster the brand’s digital presence.
