Marketing Featured South Asia

Dentsu Webchutney wins digital mandate for MakeMyTrip

India – Dentsu Webchutney, the digital creative agency under Dentsu Creative India, has won the digital mandate for Indian online travel company MakeMyTrip. The mandate will be serviced from Dentsu Webchutney’s Mumbai office.

The agency will focus on further building MakeMyTrip’s already-vibrant digital presence by implementing an aggressive creative growth strategy.

Upasana Naithani, associate vice president at Dentsu Webchutney said, “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours, beautifully. We are very excited to work on campaigns that move both the business, and the brand in the right direction.”

Meanwhile, Chaitanya Joshi, creative director at Dentsu Webchutney, commented, “While we plan to bring the edge to larger travel occasions, Modern Creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”

Vipul Prakash, chief operating officer at MakeMyTrip commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

Marketing Featured South Asia

22feet Tribal Worldwide bags digital mandate of logistics marketplace Porter

India – 22feet Tribal Worldwide, the media agency under DDB Mudra Group, has won the digital mandate of Porter, India’s marketplace for intracity logistics, with the primary focus on brand awareness and community building.

Porter offers on-demand Light Commercial Vehicles (LCV) and bikes, as well as logistics delivery for enterprises. packers, and movers. It is set to expand its presence to 35 to 40 cities by March 2023.

The mandate will see 22feet Tribal Worldwide helping Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the brand continues to grow. With 22feet Tribal Worldwide, the brand also hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

Mohit Rathi, Porter’s AVP of growth and marketing, noted that Porter is built on the promise of quality, accessibility, and affordability of the service, and they plan to carry these values into their next phase of growth. 

“We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space,” said Rathi.

Meanwhile, Ken Sekhar, 22feet Tribal Worldwide’s EVP and national head of business, commented, “The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”

Marketing Featured South Asia

dentsu X wins digital mandate for Dabur India

Mumbai, India – Integrated media agency dentsu X has won the digital mandate for fast-moving consumer goods (FMCG) company Dabur India. According to its head for media Rajiv Dubey, they are happy to join hands with dentsu X, an agency that they consider has been responsive to Dabur’s needs and appreciative of their brand vision and way of working.

“Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content,” Dubey said.

Meanwhile, Divya Karani, CEO for South Asia media at dentsu said, “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

Lastly, Roopam Garg, CEO at dentsu X India, added, “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

Other mandates that dentsu X have won include Reckitt India and Roca Parryware.

Marketing Featured South Asia

Chimp&z Inc wins digital mandate of skincare brand Raw Beauty

Mumbai, India — Digital ad agency Chimp&z Inc has acquired the digital mandate of Indian skincare essentials brand, Raw Beauty. The agency’s Mumbai office will be responsible for handling the digital mandate partnership.

Raw Beauty’s brand focuses on using natural ingredients with science-backed benefits to create an extensive range of products. The company sources a large portion of the raw ingredients used in these products from local farmers and NGOs working in all parts of India.

Aligned with Raw Beauty’s philosophy, Chimp&z Inc will be managing its social media and increasing brand awareness for boosting conversion rates and sales. The agency will also work on brand tonality, brand guidelines, logo design, and brand positioning. Other undertakings include developing pillars of communications based on brand principles, setting up a fixed brand voice, layouts for story templates, and much more.

The first phase of this partnership is to launch a website, designed and conceptualized by the agency.

Sunayana Walia, co-founder of Raw Beauty, said that they are eager to expand the customer base by actively reaching out to their target segment. Walia added that that would require them to ramp up their social media presence by improving their Instagram presence and strategically deploying ads.

“After exploring multiple options in the market, we are confident that the enthusiasm and professionalism of the Chimp&z Inc team would be crucial in taking our brand to the next level. Their extensive experience in the industry and their commendable past work encouraged us to hire them. The quality of our partnership thus far has been excellent and we are excited for it to translate into tangible results,” Walia said.

Ashish Duggal, vice president of growth and operations for Chimp&z Inc, shared that Raw Beauty is an emerging brand that holds a vision to make people comfortable and confident about their raw selves.

Duggal added: “With their extensive range of products to select from, we believe that our team of strategic experts can add a lot of value to their social media marketing by making it one of the best brands to consider for natural products. Leveraging our experience of creating a digital footprint for beauty brands, we look forward to this partnership and are confident that we will be a big part of their scaling exercise.”

Marketing Featured South Asia

Yellophant Digital nabs digital mandate of fashion brand Oxemberg

Mumbai, India – Digital marketing agency Yellophant Digital, which is an alliance of Merge Infinity Global, has been awarded a 360-degree digital mandate by Oxemberg, a men’s fashion clothing brand from the house of Siyaram. 

As part of the remit, Yellophant Digital will be responsible for Oxemberg’s website planning and social media marketing, amplifying the brand’s presence on Instagram, Facebook, and Twitter. It will also strive toward developing creative social media strategies, harping on influencer and PR activities in the future, along with the overall management of the brand’s digital presence.

Prashant Awasthi, Siyaram Silk Mills’ marketing head, commented that they were most impressed by the vision Yellophant Digital had for their brand. 

“They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital,” said Awasthi.

Meanwhile, Preksha Seth, Yellophant Digital’s co-founder, shared that coming from the Siyaram group of family, the team is more than pumped to get started and work with the Oxemberg team. 

“The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms,” said Seth.

In February this year, Yellophant Digital has also won the digital mandate for 1Rivet India, a tech-based consultancy firm headquartered in the USA. Through this, the brand’s entire social media responsibilities, from ideation to execution will be tasked to Yellophant.

Marketing Featured APAC

Green Park Content bags digital mandate of PH telco Globe, Indofood’s Maxicorn

Indonesia – Content marketing agency Green Park Content (GPC) has won the digital and creative mandates for Indonesia’s snack brand Maxicorn and the Philippines’ telco giant Globe.

As part of the mandate with Indofood, GPC will be managing the full digital service, social media maintenance, campaign launch and creative production for the food distribution giant’s new brand Maxicorn in the Indonesian market. This account will be managed by Sophia Seddarassan, GPC’s associate account director for Indonesia.

Harry Wibowo, Indofood’s head of marketing for Maxicorn brand, shared, “Green Park Content went the extra mile when presenting their social media communication strategy, using multiple channels and touchpoints that were suitable for our bold target audience, as well as brand guidelines and visualisations in creating a strong brand identity.”

Meanwhile, GPC’s mandate for telco Globe includes branding, visual identity, and creative assets development. This account will be managed by Ish Reyes, GPC’s senior account manager for the Philippines, who also led the pitch.

GPC believes that these two new partnerships are a testament to its rapid and impressive growth across APAC and globally.

Fe Husaint, GPC’s creative and global brand head, said, “We are so proud that so many esteemed organisations have trusted us with the role of helping to build their brands, and we will continue to find new ways to engage audiences and create brand affinity as they assimilate to the new normal post-pandemic.”

Marketing Featured South Asia

Chimp&z Inc wins digital mandate for ALTBalaji’s metaverse game

Mumbai, India — Merge Infinity Network’s digital advertising agency, Chimp&z Inc, has announced it has acquired the digital mandate for ALTBalaji’s Lock Upp, a first-of-its-kind reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on social media platforms to entice players to sign-up and participate in the game’s ecosystem.

Through the mandate, the agency will be amplifying enrollment for the game with creative communications across social platforms namely Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The scope of the mandate also extends to online reputation management and influencer collaborations.

With the collaboration, the agency enters into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through contributions to the ecosystem.

Zulfiqar Khan, group COO of Balaji Telefilms, said, “As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation.”

Chimp&z Inc has launched verified social media pages since the launch of the game and will further manoeuvre communications as per the user’s response to the fantasy game that replicates the reality of the show where around 16 controversial celebrity contestants are headed by a jailor and mediated by the host.

Ashish Duggal, vice president for growth and operations of Chimp&z Inc, commented that they are thrilled to partner with Khan and his team on delivering a surreal experience to the audience with a Metaverse-based game.

“The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand’s thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming,” Duggal said.

Last February, Chimp&z Inc has announced its appointment as the creative and ideation agency of Autocar India.

Marketing Featured South Asia

Yellophant Digital wins digital mandate for Beleaf Organics

Mumbai, India – Digital marketing agency Yellophant Digital has recently won the digital mandate for online organic food supermarket Beleaf Organics. Through the mandate, the agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene.

Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep, and offers a wide range of organic food products from renowned Indian brands that are exclusively curated with good quality of produce.

According to Preksha Seth, co-founder at Yellophant Digital, they are looking forward to increasing the brand’s social media presence by creating robust campaigns and elevating their business to the next level. Seth also added that their team is eager to get the work started with Beleaf Organics.

“As more and more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board. Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer,” Seth stated.

Meanwhile, Yash Lalwani, founder at Beleaf Organics, commented, “Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure. They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.” 

Yellophant Digital has recently won various account mandates last year, including CarBoli, Mezaya, and ExpertMFD.

Marketing Featured ANZ

Clemenger BBDO Sydney’s content arm Flare bags remit for Carnival Cruise Line’s digital duties

Sydney, Australia – Flare, the social and content offering by advertising agency Clemenger BBDO Sydney, has been appointed by cruise brand Carnival Cruise Line to handle its digital mandate.

Carnival Cruise Line is deemed to be one of the most popular cruise lines in North America. It operates 24 ships designed to foster memorable vacation experiences.

Through the partnership, Clemenger BBDO Sydney will be working closely with media agency SPEED, which takes on responsibility for the cruise line’s media strategy and buying.

Kara Glamore, Carnival Cruise Line’s vice president for Australia, commented they are excited to work with a partner who they know is going to deliver the communication vision they have for the Carnival brand, and Flare’s breadth of abilities will assist in focusing the content to drive impact with the customer.

Meanwhile, Pete Bosilkovski, the CEO of Clemenger BBDO Sydney, shared that with vaccination rates soaring and the eventual return of cruising feeling closer on the horizon, they are all looking forward to adding a bit of fun to their lives, and no one does fun like Carnival. 

“We’re excited to partner with Carnival, to help develop a digital and social media program to get people excited about future family fun holidays. I’m also really thrilled for the Flare team who put forward a brilliant pitch response, and continue to go from strength to strength with their innovative social media thinking,” said Bosilkovski.

Lewis Steele, Clemenger BBDO Sydney’s head of social, said, “With Carnival, we’ve developed an approach that will allow an unprecedented level of flex and optimization for the brand. We can’t wait to produce the work and get it out into the world, it’s going to be a whole lot of fun.”

Just recently, Clemenger BBDO in Sydney has appointed Steele to assume the role of head of social, and was tasked to lead the agency’s Flare Sydney.

Marketing Featured Southeast Asia

FCB Bangkok bags Ovaltine’s creative, digital mandate across 4 SEA markets

Bangkok, Thailand – Marketing communications agency FCB Bangkok in Thailand has announced that it has bagged the creative and digital mandate account of nutritional malted drink Ovaltine across four markets in Southeast Asia, namely Vietnam, Myanmar, Indonesia, and Cambodia.

Through the appointment, FCB Bangkok will lead the creative and digital mandate for the Brand, powered with 360- degree communication strategies aimed at defining the overall brand strategy and the portfolio strategy, as the brand charts its course for the next phase of growth.

For Tutiya Disphanurat, managing director at FCB Bangkok, this has been one of the agency’s toughest pitches in recent times, as it combines insights and understanding from four countries in order to increase engagement with the brand.

“Understanding the brand’s tone and business nuances in various markets was topped by the need to delve more deeply into the relationship of Moms & Kids and gain insights and cultural patterns. Over one and a half months of pitch preparation, we developed an integrated strategy to strengthen Ovaltine’s presence in these markets. The big win also showcases FCB’s strong network in SEA, with great minds coming together, across geographies, working with local and regional insights to make this win possible, together,” Disphanurat said.

Ovaltine, a rich Swiss heritage for over 100 years, features a strong brand awareness and enjoys a good reputation as a nutritional malt drink for kids and adults alike. Ovaltine is a nutritious and delicious drink brand enjoyed by millions of families around the world for its rich malt taste and nutritional value. 

For Pawika Tongtavee, marketing director of Ovaltine for the Southeast Asia market, they chose FCB Bangkok due to ‘their outstanding strategic capabilities and unique creative vision for Ovaltine’.

“FCB Bangkok’s strength lies with strategy, and they are the perfect partners who will help us take the brand to the next level. The passion of the team and the leadership towards the brand, coupled with high energy level and teamwork, is exactly the mix we were looking for,” Tongtavee stated.