India – 22feet Tribal Worldwide, the media agency under DDB Mudra Group, has won the digital mandate of Porter, India’s marketplace for intracity logistics, with the primary focus on brand awareness and community building.
Porter offers on-demand Light Commercial Vehicles (LCV) and bikes, as well as logistics delivery for enterprises. packers, and movers. It is set to expand its presence to 35 to 40 cities by March 2023.
The mandate will see 22feet Tribal Worldwide helping Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the brand continues to grow. With 22feet Tribal Worldwide, the brand also hopes to tap into every logistics conversation and deliver on the promise of service and reliability.
Mohit Rathi, Porter’s AVP of growth and marketing, noted that Porter is built on the promise of quality, accessibility, and affordability of the service, and they plan to carry these values into their next phase of growth.
“We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space,” said Rathi.
Meanwhile, Ken Sekhar, 22feet Tribal Worldwide’s EVP and national head of business, commented, “The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”