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Marketing Featured South Asia

Yellophant Digital nabs digital mandate of fashion brand Oxemberg

Mumbai, India – Digital marketing agency Yellophant Digital, which is an alliance of Merge Infinity Global, has been awarded a 360-degree digital mandate by Oxemberg, a men’s fashion clothing brand from the house of Siyaram. 

As part of the remit, Yellophant Digital will be responsible for Oxemberg’s website planning and social media marketing, amplifying the brand’s presence on Instagram, Facebook, and Twitter. It will also strive toward developing creative social media strategies, harping on influencer and PR activities in the future, along with the overall management of the brand’s digital presence.

Prashant Awasthi, Siyaram Silk Mills’ marketing head, commented that they were most impressed by the vision Yellophant Digital had for their brand. 

“They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital,” said Awasthi.

Meanwhile, Preksha Seth, Yellophant Digital’s co-founder, shared that coming from the Siyaram group of family, the team is more than pumped to get started and work with the Oxemberg team. 

“The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms,” said Seth.

In February this year, Yellophant Digital has also won the digital mandate for 1Rivet India, a tech-based consultancy firm headquartered in the USA. Through this, the brand’s entire social media responsibilities, from ideation to execution will be tasked to Yellophant.

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Marketing Featured South Asia

Yellophant Digital wins digital mandate for 1Rivet India

Mumbai, India — Digital marketing agency Yellophant Digital, an alliance of Merge Infinity Global, has won the digital mandate for 1Rivet India, a tech-based consultancy firm headquartered in the USA. Through the mandate, the brand’s entire social media responsibilities, from ideation to execution will be tasked to YelloPhant. The Mumbai-based digital agency secured the mandate in a multi-agency pitch and will work towards building up the brand’s presence online.

1Rivet is a US-based IT strategy and consultancy firm that helps clients expand their business growth, assist with new talent acquisition and facility management. The agency will manage the brand’s social media reach on different platforms namely Instagram, Facebook, and LinkedIn. Yellophant Digital also plans on launching the brand on any new platform that can bolster its presence further.

Harikrishna Nair, CEO of 1Rivet for India, said, “It has been a pleasure to work with Preksha and her team at Yellophant. We have engaged Yellophant Digital to manage our digital presence and we are happy with the way they’ve run the program so far. The Yellophant Digital team is responsive and easy to do business with. It’s definitely worth having a conversation with them if you’re thinking of investing in your company’s social media presence.”

Preksha Seth, co-founder of Yellophant Digital, said, “We are thrilled to be working with 1Rivet India. There is so much commonality between us, especially a shared vision of what the organization should communicate online. With both our teams being young and dynamic, it shall be an exciting collaboration. I’m eager to kickstart the project and elevate 1Rivet India’s online presence.”

Yellophant Digital has also previously acquired other mandates from brands such as Beleaf, CarBoli, Mezaya, and ExpertMFD, among others.

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Marketing Featured South Asia

Yellophant Digital wins digital mandate for Beleaf Organics

Mumbai, India – Digital marketing agency Yellophant Digital has recently won the digital mandate for online organic food supermarket Beleaf Organics. Through the mandate, the agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene.

Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep, and offers a wide range of organic food products from renowned Indian brands that are exclusively curated with good quality of produce.

According to Preksha Seth, co-founder at Yellophant Digital, they are looking forward to increasing the brand’s social media presence by creating robust campaigns and elevating their business to the next level. Seth also added that their team is eager to get the work started with Beleaf Organics.

“As more and more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board. Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer,” Seth stated.

Meanwhile, Yash Lalwani, founder at Beleaf Organics, commented, “Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure. They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.” 

Yellophant Digital has recently won various account mandates last year, including CarBoli, Mezaya, and ExpertMFD.

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Marketing Featured South Asia

Yellophant Digital bags car selling platform CarBoli’s digital marketing mandate

Mumbai, India – Digital agency Yellophant Digital has acquired the digital marketing mandate for CarBoli, the online portal for selling pre-owned cars. 

CarBoli is an online platform where people can bid on their new and used passenger motor vehicles, lorries, and trailers, as well as semi-trailers. It provides sellers and buyers the best price for their cars in just three easy steps.

The partnership will see Yellophant Digital managing CarBoli’s 360-degree digital presence, spanning from social media creatives, digital campaigns, media, and innovations.

Gaurav Grover, CarBoli’s founder, commented, “We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making CarBoli a pan India brand with such a successful agency onboard. It shall be an exciting collaboration.”

Meanwhile, Preksha Seth, Yellophant Digital’s co-founder, commented that the automobile sector, which deals with selling pre-owned cars, has a huge potential, as more and more people are gradually making the shift towards an online-first approach. 

“What separates CarBoli from the rest is its easy navigation and user interface which makes the customer process convenient. We look forward to a long partnership with the entire team of CarBoli,” said Seth.

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Marketing Featured South Asia

Yellophant Digital bags integrated digital mandate for Mezaya

Mumbai, India – Digital agency Yellophant Digital has won the integrated digital mandate for Mezaya, the authentic Turkish and Lebanese Baklava brand in Mumbai, India.

Mezaya deems to be the first among the few food brands in the country that provide freshly baked handcrafted traditional Mediterranean Baklavas that comes from the traditional recipes. It offers vegetarian desserts and uses ingredients directly sourced from the Mediterranean region.

The partnership will see Yellophant Digital managing and amplifying Mezaya’s 360-degree digital marketing duties, including creative strategy, SEO, and media spends, as well as website maintenance, and social media marketing across digital platforms, among others.

Shazia Ahmed Sheikh and Raies Sheikh, the co-founders of Mezaya, shared that after scouting across various agencies, they have now found the right ROI-driven agency that understands Mezaya’s long-term vision and can justify the spending meticulously.

“Baklavas are something that is new to the audience and we are thrilled to collaborate with Preksha and her team. Yellophant Digital has been brilliant in terms of providing solutions to brand challenges. Mezaya is really excited about this collaboration with Yellophant Digital and looks forward to seeing the brand’s overall performance and increasing ROI in the forthcoming days,“ the co-founders said.

Meanwhile, Yellophant Digital’s Co-Founder Preksha Seth commented that they are delighted to have Mezaya on board and they look forward to strategizing and managing the brand’s digital marketing duties and introducing this Mediterranean delight to the Indian audience on a creative platter.

“Our extensive experience of collaborating with F&B establishments comes in handy at this point. Being an ROI-driven agency, we plan to execute ideas that yield significant results in a brief time,” said Seth.

In April this year, Yellophant Digital has also nabbed the digital marketing mandate of ExpertMFD, India’s collaborative initiative to create financial entrepreneurs for the mutual fund industry. The agency was tasked to bolster the brand’s digital presence.

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Marketing Featured South Asia

Yellophant Digital nabs ExpertMFD’s digital marketing mandate

Mumbai, India – Digital agency Yellophant Digital has won the digital marketing mandate for ExpertMFD, India’s collaborative initiative to create financial entrepreneurs for the mutual fund industry.

The partnership will see Yellophant Digital managing ExpertMFD’s digital marketing duties, such as creative and content solutions, social media management, and digital campaign strategy, as well as media planning and buying, and ORM, SEO, and SEM.

According to the agency, the Indian Mutual Fund industry is one of the fastest-growing sectors in the country and there is an enormous opportunity for potential entrepreneurs to participate in the industry’s growth story. With this, Yellophant Digital plans to educate and give insights to potential entrepreneurs about the brand through targeted strategy on all digital platforms.

Himanshu Vyapak, the managing director of the Center for Investment Education & Learning (CIEL), said that they have about 2.3 crore unique mutual fund investors in India, and the growth in mutual fund distributors have not kept pace with the growth of assets in the mutual fund industry.

He further shared that they try to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India, which translates to ‘self-reliant India’, by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. Vyapak stated that they are truly thrilled to join hands with one of India’s leading AMCs and they look forward to seeing Yellophant Digital give them a digital presence across all the platforms and help them reach more people and create mutual fund entrepreneurs of the future.

“This is a big opportunity and as 90% of the Indian audience has become social media savvy, we want to create a huge impact on various digital platforms. We understand that Yellophant Digital knows how the industry works and we are thrilled to see how they will make ExpertMFD a brand that reaches everyone. That is the reason we have collaborated with Yellophant Digital and I am confident that working together will help our brand reach new heights,” added Vyapak.

Meanwhile, Preksha Seth, the co-founder of Yellophant Digital, commented, “We look forward to working with ExpertMFD, which focuses on creating new financial entrepreneurs. It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital-first brand from inception. We are super excited to come up with insight first thoughts for the brand and use social media to amplify the same.”