San Francisco, USA – InMobi has acquired MobileAction, a platform focused on helping developers and marketers grow their iOS apps through analytics and optimisation tools.
The Bengaluru- and San Francisco-based technology company announced the acquisition on 7 May, saying the deal is intended to strengthen its advertising platform’s ability to support brands seeking new users across the iOS ecosystem. Financial terms of the transaction were not disclosed.
Founded in 2013 and headquartered in San Francisco, MobileAction provides AI-driven app analytics tools designed to help marketers improve app discoverability and performance. The company is particularly known for its expertise in Apple Ads and App Store Optimization.
According to InMobi, the acquisition will enhance its capabilities in supporting both organic app growth and AI-powered optimisation for marketers targeting iOS users. The move also expands the company’s advertising and commerce ecosystem, which includes its consumer platform Glance.
MobileAction’s platform is used by several global brands and app publishers, including Google, Meta, DoorDash, Block, Zalando, Playtika and Priceline. The company says its platform analyses data across more than 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers and 500,000 advertisers.
“As the advertising ecosystem shifts toward AI-led intelligence and platform-native expertise, marketers need partners who can deliver both scale and precision,” said Rohit Dosi, Vice President & General Manager, InMobi. “MobileAction’s AI-powered platform and leadership in helping marketers drive growth for their apps makes this a highly strategic addition to InMobi Advertising. Together, we’re better positioned to help marketers and brands drive sustainable, intelligent growth in an agentic world.”
“Joining InMobi marks an exciting next chapter for MobileAction,” said Aykut Karaalioglu, Founder & CEO, MobileAction. “I look forward to partnering with Rohit, and I am confident our shared vision for the future of agentic AI-driven advertising — spanning innovation, data-driven decision-making, and customer impact — will allow us to accelerate our roadmap and deliver even greater value to marketers worldwide.”
Following the transaction, MobileAction will continue to operate as a dedicated platform. Its teams across the United States, Europe and Turkey will join the InMobi Group, which said it plans to further invest in the company’s product development and global go-to-market initiatives, particularly in the United States, Asia-Pacific and the Middle East and North Africa regions.
