Pizza Hut Singapore names Ailsa Tan as Director of Marketing and Food Innovation

Singapore – Pizza Hut Singapore has appointed seasoned marketer Ailsa Tan as its new Director of Marketing and Food Innovation, as the brand looks to strengthen its customer-first strategy and accelerate growth in Singapore’s highly competitive quick-service restaurant landscape.

In the newly created role, Tan will oversee Pizza Hut Singapore’s marketing and food innovation agenda, bringing together brand building, customer engagement, and product development under a unified strategy.

Her appointment comes as the pizza chain celebrates its 45th year in Singapore and continues to build on its refreshed “Feed Good Times” brand platform.

Tan brings more than 18 years of experience spanning multinational corporations and entrepreneurship. 

Throughout her career, she has held leadership roles at companies including Pfizer, Philips, and Samsung, while also founding and leading her own marketing consultancy.

Known for blending consumer insights with digital expertise and performance-driven strategies, she has helped businesses translate commercial ambitions into measurable outcomes.

“Ailsa stood out for her ability to blend strategic thinking with strong commercial instincts, and for her clear focus on delivering work that resonates with customers and drives business impact,” said Juliana Lim, General Manager of Pizza Hut Singapore.

“Her depth in digital, customer journey optimisation, and business transformation will be instrumental as we deepen our customer-first approach and continue building sustainable growth.”

Commenting on her appointment, Tan said she is excited to bring a builder’s mindset to the brand as it evolves alongside changing consumer expectations.

“I’ve always been energised by building; whether it’s teams, brands or new ways of connecting with customers,” she said.

“I’m excited to bring that builder’s mindset to Pizza Hut, and to work with the team to create experiences that feel more personal, more relevant and unmistakably Pizza Hut.”

Founded in Singapore in 1981 with its first outlet at Jalan Jelita, Pizza Hut Singapore has grown into the country’s largest pizza chain, operating 58 outlets islandwide across dine-in, delivery, and takeaway channels.

As consumer preferences continue to evolve, the company said it remains focused on creating memorable dining experiences while staying true to its longstanding role in bringing people together over food.